Amazon Holiday Ad Webinars
As we get deep into the Holiday Season, Amazon is hosting a slew of Webinars on how to optimize your Ad Strategy and grow your audience. They have invited all of us to join in on these free webinars, where they will cover the following topics:
- How to develop a holistic advertising strategy that helps you achieve your goals
- Why it is important to create a manual Sponsored Product campaign and how to do it (with live demos)
- How to analyze and optimize budgets, bids, keywords, and targeting strategies across all your campaigns
Spaces in these Webinars are limited so make sure to sign up. After each Webinar has passed we will update with links to the recordings of each webinar!
Holiday season strategies: How to optimize your sponsored ads campaigns
December 7, 2021, at 9:00 am (PDT)
Optimizing your sponsored ad strategy is crucial to the success of any campaign. Learn how to make the most of your campaigns through these high-traffic days, and make the most of your ad spend this holiday season.
Strong foundation, strong ads: Get ready for advertising
December 9, 2021, at 1:00 pm (PDT)
This webinar will cover who’s eligible for advertising, retail matters to consider when creating ad campaigns, and tips for choosing which product you should promote.
Introduction to keywords and Sponsored ads
December 14, 2021, at 9:00 am (PDT)
Tips for reaching a relevant audience with Product Targeting
December 15, 2021, at 9:00 am (PDT)
Product targeting can help you connect with more customers, drive consideration of your products with relevant audiences, and increase sales when customers are ready to buy. This webinar will focus on product targeting and help you learn how to create effective sponsored ads campaigns for your audience.
Tips for optimizing and expanding your targeting strategy
December 16, 2021, at 11:00 am (PDT)
Learn how to examine and refine your targeting strategy to fulfill your company goals by going beyond the basics of targeting. This workshop will include scenario-based examples and an on-screen presentation to help you understand what procedures to follow, with a focus on manual campaigns.
These Webinars can give you a great foundation in creating effective ad campaigns, and we highly suggest you check them all out. If you want to learn more about how to effectively strategize and WIN on Amazon you can talk to one of our Amazon Experts here.