Amazon in 90 Seconds: 3 Considerations When Choosing an Amazon Agency (Part 1/3)
Video Transcript:
One caveat here is while we all would love to partner with an agency that works with brands within our space, most Amazon agencies have been around for fewer than 7 years, so they might not have that breadth of you know category that you’d want, but I think the way you can circumvent this is tapping into: What is in the past agency environments of the team members? What brands do they support there? So, that might be a little bit of a workaround, just something that if you really like an agency, and your one hang up is that they haven’t supported a brand specific to your category, they can probably work around.
The last piece that I’ll close on is, what’s their proof? Not just generic case studies that every agency seems to have, but really understanding, what is it that you want to solve for and have they helped other brands in similar situations achieve that? That could be a complete creative overhaul from brand story, A+ content, the you know, digging into the product detail pages.
It could be the need to overhaul the strategic advertising approach to drive ROAS, or whatever KPIs that are really pertinent to you. It could be mitigating, you know, the rogue seller and authorized seller landscape, you know, that is creepy on Amazon. So, I think just understand what is it that you want to fix and solve for, and what have they done with brands to accomplish that?
So, I know we covered a lot. So, within credibility again, background and experience of the onboarding and delivery team, the client mix of their portfolio and size, and then lastly their proof. The case studies are pertinent to what you’re trying to solve and accomplish. Thanks again. This is a lot of fun and hope to connect again here soon.
- Post By: Kelsey Huffner on March 23, 2021
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