How to Harness the Power of the Amazon “Honeymoon” Period for New Product Launches.
Did you know that Amazon gives a “honeymoon” period to all new brands and products launched on the site? During this honeymoon period, Amazon tests the new products and gives them an unfair organic rank. By taking advantage of the honeymoon with the right content, advertising plan, and ratings and reviews plan, you can get the flywheel going faster than usual and start ranking organically on relevant terms.
Most brand leaders simply list their new products or line extensions on Amazon without a dedicated plan to win the honeymoon period.
We’ll cover best practices so that you can take advantage of the Amazon honeymoon period to successfully launch new products and get the flywheel going faster!
What you’ll learn:
1. What the Amazon “honeymoon” period is and how you can take advantage of it when launching new products.
2. Content best practices when launching a new product to increase conversion rates (a honeymoon period signal)
3. Tips and tactics to secure early reviews (another signal)
4. How to focus your Amazon advertising for maximum impact to get the flywheel going on the right terms.
You’ll walk away with an understanding of how to launch products on Amazon successfully.
We’ll also save time to answer your brand-specific Q&As.
Brian MacDonald – Chief Strategy Officer at Amify – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.
Sean Lee – Chief Marketing Officer at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.
Nate Ellis – Senior Director, Strategy & Advertising at Amify – Former eCommerce and marketing leader at Homage and O2 Sports Drinks.