Skip to Main Content
Weekly Amazon Seller Central News | Amify

Weekly Amazon Seller Central News – April 2nd-April 8th

The COVID-19 pandemic has altered daily life as we know it, and Amazon has been continually updating their policies in response to this uncertain time. Here are some more updates directly from the Amazon Seller Central news section.

Important information regarding price gouging

“Amazon’s Marketplace Fair Pricing Policy protects our customers from unfair, excessive, and misleading prices. We recognize there may be some confusion as to what may trigger offer removal or account suspension for price gouging under this policy.

While state price-gouging laws vary, in general, they look to the average sale price (ASP) of an item preceding a state of emergency and prohibit price increases over that ASP due to the emergency. Some states cap those price increases at fixed amounts (10%, for example) while others prohibit ‘unconsciously excessive’ price increases without a fixed cap. Many permit exceptions when the seller can show that the increase is due to the increased costs of goods, freight, or labor.”


COVID-19 Supplies

“As part of our continued response to COVID-19, Amazon is prioritizing the supply of key medical supplies to hospitals and government organizations.

You may have offers on one or more products (ASINs) that will now be available exclusively to hospitals and government organizations, which are in urgent need of high-demand medical products like N95 masks, surgical masks, facial shields, surgical gowns, surgical gloves, and large-volume sanitizers. Select ASINs of these product types will no longer be available to the broader public on and

For ASINs subject to this change, we have eliminated our standard referral fees through June 30, 2020, to encourage our selling partners to make additional inventory of these products available at competitive prices to these customers with the greatest need.

For more information about these changes, including a list of impacted ASINs, visit COVID-19 Supplies. To request approval to sell these products, visit:”


Introducing a tracking website for Multi-Channel Fulfillment orders

“Multi-Channel Fulfillment (MCF) sellers and their customers can now use a new tracking website to get real-time updates on the location of their shipped packages.

Sellers and customers can visit Swiship any time to enter the tracking number provided when the order is shipped and get the latest updates.

The site provides tracking information for all MCF orders, regardless of carrier.

  • For customers: Shipment notification emails will link to the tracking site. To make sure your customers get these notifications, provide their email address during fulfillment-order creation.
  • For sellers: After the order has shipped, the tracking number in the Shipped section of the Order Details page will link to the tracking site.

With MCF, you can sell products on your own site or another e-commerce site, and Amazon will pick, pack, and ship those items from your inventory stored in our fulfillment centers. To learn more, visit Fill orders from other sales channels (Multi-Channel Fulfillment).


Temporary return window extension

“To give customers more time to return items in these challenging times, we have temporarily extended the return window of our returns policy. We request that you match our returns policy for the applicable Amazon website, regardless of your fulfillment solution.

For orders placed on, most items delivered between March 1, 2020, and April 30, 2020, can now be returned until May 31, 2020.”


How to Find the Latest Amazon Seller Central News

Amazon Seller Central News Section | Amify

If you have an Amazon Seller Central account, you can view the latest updates on Amazon’s policies by navigating to the top lefthand corner of the homepage and clicking “Read more” on any of the headlines.

And, if you’re looking for guidance in these uncertain times, feel free to reach out to us. We’re more than happy to help your brand navigate this unforeseen storm.