Skip to Main Content
Weekly Amazon Seller Central News | Amify

Weekly Amazon Seller Central News – May 7th-13th

The COVID-19 pandemic has altered daily life as we know it, and Amazon has been continually updating their policies in response to this uncertain time. Here are some more updates directly from the Amazon Seller Central news section this week.

Keep an eye out for One Time Passwords you did not request

“If you receive a One Time Password sent to your Two-Step Verification enabled device and you are not actively logging in to Amazon, reset your password immediately and review your account for any other unauthorized changes. If you cannot access your account anymore, you can recover Your Account here.

Before you begin account recovery, follow the steps below:

  • Try to sign in with a registered backup method or from a trusted device.
  • If successful, review your primary phone number.
  • Check the authenticator app is enabled on your account.

To learn more, you can get help in Seller Central for ‘About Two-Step Verification’.”

Watch out for phishing

“You can identify phishing e-mails by the following characteristics:

  • Look for the sender. There may be “Amazon” as a sender in the mail, but if you click on the sender, you can view the details and will see the complete e-mail address.
  • Phishing e-mails often contain spelling or grammar errors. This is a clear sign of fraud.
  • Do not click directly on any link in the e-mail but enter the URL in your browser. Check closely the URL of the page. Often, bogus websites contain small spelling mistakes that may not stand out in the URL (for instance “amzon”).
  • Amazon will never send e-mails asking you to confirm your data and enter passwords.
  • Look for your own e-mail address. Amazon sends all messages to you exclusively to the e-mail address stored in your seller’s account.

Whenever in doubt, go directly to the Seller Central website in your web browser to confirm their legitimacy of the message and send any suspicious emails you receive to For information on how to report a phishing or spoofed e-mail, see Report a Phishing or Spoofed E-mail.”

You can also learn how to identify false (spoofed) emails by following the link here.

How to contact Seller Support when you can’t log into your Seller Central account

“If you experience any sign-in issues, try the following steps:

  • Verify that you are using the correct email and password combination.
  • Ensure that there are no extra spaces in your password. This can happen when you copy and paste your password.
  • If you are prompted to enter a Two-Step Verification code, verify that you entered the most recent code you received; older codes will not work. For more information, see Two-Step Verification FAQ.
  • Clear your browser cookies and cache or try logging in with a different browser or device.
  • Use our Password assistance page to verify whether the email address you are using is the one registered in our system.
  • Log on to Seller Central using your new email and password combination.

If these steps do not resolve the sign-in issue, please contact Seller Support using this form and describe the issue in detail.”

How to Find the Latest Amazon Seller Central News

If you have an Amazon Seller Central account, you can view the latest updates on Amazon’s policies by navigating to the top lefthand corner of the homepage and clicking “Read more” on any of the headlines.

And, if you’re looking for guidance in these uncertain times, feel free to reach out to us. We’re more than happy to help your brand navigate this unforeseen storm.