News & Insights

Amazon Adds Its Own Discounts to Sellers’ Products

Amazon's disclaimer that it will discount products.

The Gist.

In a move to be more competitive with other eRetailers such as Wal-Mart, Overstock, and Kohl’s, Amazon will be discounting the prices of sellers at Amazon’s own expense. With little forewarning, Amazon has begun to

markdown items with a “Discount Provided by Amazon” label, reducing prices by up to 10%. These discounts are being granted without permission from the vendors.

How Will Sellers Be Affected? If your products are being MAP violated by other large eRetailers, Amazon will match or exceed those non-MAP prices. Violating MAP can create competitive price reductions as sellers try to match the lowered mean, ultimately leading to a devalued product. Additionally, authorized sellers and brick and mortar stores, are left high-and-dry as they try to maintain brand standards and proper product value.  

The Amify Response.

We take MAP very seriously and have steps in place to keep our accounts informed, and keep their products in compliance with advertised MAP. Our account managers are reviewing MAP reports daily, monitoring and identifying any MAP violations. We have not yet encountered any Amazon discounts on our seller accounts, but have incorporated further monitoring standards to combat this new Amazon Discount program. At Amify, we put brand integrity above all else, and will continue to be hyper-vigilant in the implementation and enforcement of brand standards. As Amazon changes its selling strategy, so too do we.

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News & Insights

Potomac River Holdings Announces Launch of Amify

Amify Press

Two-Time Inc. 500 Award Winning Company to Focus on Helping Brands Maximize their Presence on Amazon

Alexandria, VA –Potomac River Holdings, a two-time Inc. 500 winning company, announces its newest division: Amify. Beginning as a third-party reseller, Amify represents an organizational evolution towards a more efficient, data-driven suite of services, focused on helping brand partners sell responsibly on Amazon.  Beginning in 2011 as a seller of niche sports products, Potomac River Holdings has experienced six straight years of exponential growth, most recently surpassing $26 million in total revenue in 2016. As an Amazon reseller, Potomac River Holdings represents the top 1% of the over 2 million third-party sellers.

Unlike its competitors, Amify focuses on the integrity of its brand partners; merging superior retail customer service, ethical online brand management, innovative technology, and a dedication to brand authenticity. With proven success in maximizing marketplace potential, Amify forges into the new age of retail as a true leader on the Amazon platform.  Potomac River Holdings maintains partnerships with over 600 brands, representing over one million items sold. In the Northern Virginia Community, Potomac River Holdings partners with many brick-and-mortar stores, including Pacers Running,Arlington Foot & AnkleAlternative Health Associates, and Refresh Yoga Center.  

About Amify  Amify is an award-winning, technology-driven Amazon services provider with a focus on connecting brands to customers. Using proprietary software and marketplace expertise, Amify optimizes and enhances a brand’s presence on Amazon, helping to maximize Amazon growth potential while protecting from common issues like MAP violation. With over 600 vendor partnerships and over one million items sold, Amify guarantees sales acceleration, brand enhancement, and brand protection.  For more information, please visit  Or follow on social via InstagramFacebook, &Linkedin

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New & Insights

WEBINAR RECORDING: Five Amazon Trends Your Brand Needs to Know in 2021

Did you know Amazon has about 48% of the US eCommerce market share, and Amazon advertising was 10% of digital spending in 2020 (41% growth)?Amazon continues to grow and launch new features every month.Join our Chief Marketing Officer, Chief Strategy Officer, and Sr. Director of Advertising to learn about the five most important Amazon trends your brand needs to know to win in 2021!We’ll also save time to answer your brand-specific Q&As at the end.

Presenters: Brian MacDonald – Chief Strategy Officer – Former SVP of strategy and performance advertising at Omnicom, a global creative agency. Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive. Nate Ellis – Senior Director, Strategy & Advertising at Amify – Former eCommerce and marketing leader at Homage and O2 Sports Drinks.