News & Insights

Choosing the Right Strategic Partner for Selling on Amazon

This may sound surprising coming from us … but we believe that brands by and large benefit from choosing Amify as their Amazon strategic partner. Are we biased? Sure. But, it doesn’t mean it isn’t true! Here are three key reasons why we believe in what we do.

We monitor and manage the constantly changing Amazon Marketplace

Hardly a day goes by without Amazon making adjustments to their platform, policies or procedures. Staying abreast of these frequent and oftentimes significant developments takes considerable time. We relieve our clients of this burden. That said, it’s not simply a matter of monitoring the shifting landscape. We also help our partners to identify when platform changes create opportunities for their brands to improve sales or threats that need to be managed.

We see the forest and the trees

Deciding to sell on Amazon is followed (almost immediately) by a tidal wave of other decisions to be made—each more important and nuanced than the last. Amify’s expertise as a comprehensive Amazon partner can make this process a whole lot easier. While some partners focus singularly on Amazon advertising or content improvement, we take an integrated and comprehensive approach to everything we do. Our services range from: helping our clients understand the difference between Amazon seller models (Vendor Central v. Seller Central), optimizing operationscreating comprehensive advertising strategy,improving star ratingsfending off unauthorized sellers and winning the buy box. We understand Amazon in its entirety.

Our clients benefit from each other  

Since we work with a wide variety of brands across a host of categories and price points, we see Amazon through many different vantage points. This means we regularly identify opportunities where successful strategies and best practices in one segment can be applied to another with the same or better effect. Likewise, when we observe that certain approaches aren’t producing adequate results, all of our clients benefit from not having to learn the same lesson. So, yes. We’re biased. We believe we’re a comprehensive and dedicated Amazon strategy partner that takes a full service approach, so that you can focus on running your business. We alleviate our clients stress and we believe that’s priceless. We’d love to talk and see if we’re the right partner for you. Let’s talk.