For any Amazon seller looking to stay ahead of the curve, it is important to monitor and adapt to the ever-changing marketplace. Amazon implements new rules every quarter, which impact each Amazon seller to varying degrees. In 2018, Amazon will begin adjusting their warehouse storage fee policies, affecting all FBA sellers. These changes seek to emphasize that their fulfillment centers are just that – fulfillment centers and not warehouses. Consequently, there are several changes to keep
Last week some of our Amify team members traveled to Denver, Colorado for the Outdoor Retailer Summer Market! This tradeshow is North Americas largest in the outdoor industry, drawing attendees from around the world. Each Max, Henry, and Brian had a different experience while there, but all agreed on one thing- it was great to have strategic meetings with key buyers that influence the outdoor market. Here’s what they had to say about the experience.
Paul is approaching his junior year at Radford University, majoring in Business Marketing. This Summer he is spending his time working in our Alexandria, VA warehouse, as Amify’s Warehouse Intern. When asked how he found this internship, he chuckled. “My dad actually works for Fender, one of Amify’s brand partners, and told me I should work at Amify”. Paul mentioned that he was on the phone one day with his dad in late April when he
Jamaal grew up in Northwest Washington D.C and has lived there for the last 26 years of his life. After graduating high school, he attended Virginia State University and graduated in 2014 with a degree in mass communications. Once he finished his time with higher education, Jamaal chose to stay in the place that he has known his whole life and begin working. He had multiple operations positions before starting at Amify. Paige, our corporate

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Top Amazon Brand Partner to Increase Sales Capacity with a Western U.S. Location FOR IMMEDIATE RELEASE July 17, 2018 Alexandria, VA –  Amify, a two-time Inc. 500 award-winning company that partners with lifestyle brands to optimize Amazon sales, announces the July 2018 opening of a second corporate location in Las Vegas, Nevada. With a second location, Amify seeks to expand their industry presence and increase logistical efficiency for their brand partners. Beginning in 2011 as
Hannah Mooy had a colorful childhood in Annapolis, Maryland with her family. After graduating from high school, she was unsure of what path she wanted to take. So, she decided to attend a local community college until she figured it out. A year later, she applied to Parsons School of Design, this was the only school she applied to knew because she said, “It was Parsons or it wasn’t happening”. She was accepted and made
Kevin will be incoming Junior at Wake Forest University in the Fall. He is majoring in finance with a minor in Spanish. This summer he became a part of the Amify team and holds the title of Inventory Intern. In this position, he gets to collaborate with the Amify Account Managers to minimize overstock and track the best performance SKU’s for the company. One day, while expanding his network on LinkedIn, he came across an
When it comes to online shopping, Amazon reigns supreme. About 55% of consumers begin their online shopping experience on and third-party sellers make up 82% of Amazon’s sales. Amazon has a great reputation with a large customer base and is an important asset to any retail company. At Amify, we know the importance of Amazon and are here to help you every step of the way. We are Amazon Experts that will help you
Josiah is new to the Ami-family, with his first day being only a week ago on June 18th. He is settling in and learning the ways of the Amify work world. He was born in California but grew up in Boone, North Carolina. After high school, he attended the University of North Carolina at Wilmington so that he could stay close to home. While in school he worked as a chef and continued after graduation at
Bill grew up in Bloomington, Indiana with his older brother, mom, and dad. In 2009 his father got a job working for the Navy and moved to Northern Virginia, and a year later the rest of the family followed him down from Mentor, Ohio. It was later that year that Bill chose to attend Old Dominion University in Norfolk, VA. After his time at ODU came to an end, he worked at a couple different
One of Amify’s many services includes Brand Enhancement. With proven success in our processes, our implementation strategies are very particular to your brand. More than just adding high-quality images to your product listing, we use enhanced brand content (EBC) and Amazon storefronts to tell your brand story. We can execute product listing house cleaning to make sure that there is alignment with your brand guidelines and bring your content to superior standards. For example, here
Martin is Amify’s Junior Software Engineer and began working with the company in July of 2016. His childhood was very unique and he had the experience of growing up in the Czech Republic, living in Prague for 13 years. Just before starting high school, he packed up and moved to America, settling down in Boston, Massachusetts. After graduating he continued his education at Suffolk University and it wasn’t until he found Amify that he came
From basement business, to Amazon powerhouse – check out our feature article in The Washington Post: How This Retailer Built a $33 Million Business on Amazon on Pickleball   Join our email list and stay up-to-date! 
At Amify, we are constantly working to make the Amazon seller experience as seamless as possible for our Brand Partners. We deal with a wide-range of product types and seller requests. Accordingly, we are subject to a great deal of notifications from Amazon. Amazon has a strict set of rules for the products they sell, pertaining to the category, substance, and many other specifics. Noncompliance with these Amazon rules will result in warnings from Amazon,
The most important aspect of selling on Amazon is understanding how Amazon rankings work. With higher rankings, products are prioritized higher in searches, leading to more views and greater purchasing likelihood. Amazon rankings function via a sophisticated SEO algorithm, often called A9. The algorithm and its behavoirs are determined by a number of direct and indirect factors including: Direct Factors Availabilty – Is your product in stock? The second your item becomes out of stock,

The Gang Goes to Dreamforce

Always searching for more effective ways to communicate with our sales partners, two members of the Amify team recently attended the Dreamforce conference in sunny San Fran.           Willie from IT, and Ben from Business Development, spent a week touring the SalesForce tech festival; gathering information and learning from some of the industry’s most powerful voices.                       They met with some
The Gist. In a move to be more competitive with other eRetailers such as Wal-Mart, Overstock, and Kohl’s, Amazon will be discounting the prices of sellers at Amazon’s own expense. With little forewarning, Amazon has begun to markdown items with a “Discount Provided by Amazon” label, reducing prices by up to 10%. These discounts are being granted without permission from the vendors. How Will Sellers Be Affected? If your products are being MAP violated by other large eRetailers,
Two-Time Inc. 500 Award Winning Company to Focus on Helping Brands Maximize their Presence on Amazon Alexandria, VA –  Potomac River Holdings, a two-time Inc. 500 winning company, announces its newest division: Amify. Beginning as a third-party reseller, Amify represents an organizational evolution towards a more efficient, data-driven suite of services, focused on helping brand partners sell responsibly on Amazon. Beginning in 2011 as a seller of niche sports products, Potomac River Holdings has experienced