Amazon Advertising (PPC)

When it comes to reaching your target audience in a crowded marketplace, sponsored products can be a game-changer. By using targeted advertising, you can increase your visibility and attract new customers who might not have found you otherwise. Blending seamlessly into the rest of your product listings, there’s no disruption to the shopping experience.

Sponsored Display Ads are proven to be an effective marketing tool for advertisers looking to target new audiences and boost impressions. It’s no wonder that advertisers who invest in Sponsored Products, Sponsored Brands, and Sponsored Displays see up to a 15% increase in year-over-year sales at a better return on ad spend.

Looking to boost your brand’s visibility on Amazon? Sponsored Brands might be right for you. These cost-per-click ads put your logo, a custom headline, and multiple products front and center in search results, where customers are actively looking for similar products. The best part? Sponsored Brands are available to everyone enrolled in the Amazon Brand Registry, making it easier than ever to get your brand in front of more shoppers.

With the Amazon demand-side platform (DSP), advertisers can now reach their target audience both on and off Amazon through programmatic ad purchasing of video and display ads. This powerful platform utilizes shoppers’ and ad inventory data to purchase digital ads at scale, providing advertisers with the most effective ad slots at the optimal price. Through the Amazon DSP, advertisers can tap into Amazon’s vast audience while still having the flexibility and control to tailor their marketing efforts to their specific needs.