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WEBINAR RECORDING: How to Use Amazon DSP & Off-Amazon Advertising to Drive Amazon Growth
Is your brand in a competitive category on Amazon, or do you need to find new, cost-effective pockets of growth? When the costs for Sponsored Brand, Product, and Video ads are high for a given category, you can look to Amazon DSP and Off-Amazon Advertising to drive growth.
In this webinar, we will cover:
1.) What is Amazon DSP, and how can you use it? What is the role of DSP in your ad mix?2.) How do brands use off-Amazon advertising to drive Amazon growth?3.) When is it the right time to use Amazon DSP or Off-Amazon advertising?4.) How much should you invest in these tactics?You’ll walk away with an understanding of new advertising tools and tactics to implement to drive growth on Amazon.Presenters:Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Nate Ellis – VP, Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery.Brian MacDonald – Chief Strategy Officer at Amify – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.