News & Insights
Measure What Matters: Amazon Reporting & KPIs
Amazon’s aggressive focus on expanding and enhancing its suite of advertising options over the last several years has helped solidify the company’s position as a full-funnel advertising player.Amazon is making more advertising and product page data available to brands. With more data available, it begs the question, “What should my brand be measuring and tracking?”We’ll cover the Amazon KPIs and reports you should be tracking to drive growth.
What you’ll learn:
1. What metrics you should be tracking and why.2. Why you should think about TACOS instead of ACOS.3. Why metrics like organic rank and page conversion rates should be tracked as part of your advertising measurement.4. Tips and tools to streamline reporting.You’ll walk away with the knowledge to track what matters on Amazon and use that data to drive explosive growth!We’ll also save time to answer your brand-specific Q&As.Presenters:Brian MacDonald – Chief Strategy Officer – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Nate Ellis – VP, Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery