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We help brands maximize sales and profit on Amazon.


Explore a partnership

We help brands maximize their potential through our expertise, technology, focus, and scale that we have built with hundreds of brands over the past eight years. We provide complete strategy, management, and operational services to brands selling on Amazon, allowing our partners to focus on other business needs.


In Amazon


Years In


Of Brands Sold
on Amazon


INC 5,000 Fastest-Growing

Our Leadership Team

Our founder, Ethan McAfee, grew Amify into the top 1% of resellers on Amazon over the past eight years. We’ve taken our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands that sell on Amazon Vendor Central and Seller Central.

Our executive team has decades of experience in eCommerce strategy, direct-to-consumer marketing, analytics, and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls. We bring that expertise to develop your Amazon growth strategy. Let us help you create an Amazon strategy to maximize your potential on the platform!

Ethan McAfee CEO and Founder of Amify

Ethan McAfee

Founder & CEO

Ethan has built our Amazon expertise over the past eight years by selling thousands of products and partnering with hundreds of brands. Previously he was the Director of Research at Ramsey Asset Management and an Associate Equity Investment Analyst at T. Rowe Price.

Andy Cipra


Andy brings decades of experience leading marketing and business development efforts for some of the world’s biggest brands, including Procter & Gamble, 3M, and Dish Network.

Samantha Byrd

Chief People Officer

Samantha has over 15 years of experience in HR and recruiting leadership positions. She’s held HR leadership roles at Applied Predictive Technologies and Envision, a company acquired by WorldStrides in 2018.

Sean Lee Amify VP of Marketing - Cincinnati, OH

Sean Lee

Chief Marketing Officer

Sean is a former Procter & Gamble Brand Manager, Co-founder of Zevo Insect (DTC Brand), and former eCommerce executive at Pure Romance.

Gene Sohn Amify's CTO

Gene Sohn

Chief Technology Officer

Gene brings decades of experience leading technology teams in both mature and startup cultures, architecting and delivering enterprise-scale software to Fortune 100 businesses.

Igor Lima

Chief Financial Officer

Igor brings over 15 years of experience leading finance organizations in customer-centric service and technology B2B companies that serve customers ranging from small mom-and-pop to Fortune 100 businesses.

Brian MacDonald - VP, Strategy & Advertising at Amify

Brian MacDonald

Chief Strategy Officer

Brian brings 12 years’ experience leading global brands at Barefoot Proximity, an Omnicom agency.

Chris Mehrabi - Chief Product Officer at Amify

Chris Mehrabi

Chief Product Officer

Chris brings over 12 years of executive product leadership. Most recently, he served as the vice president of data product and data science at Framebridge through its acquisition by Graham Holdings. 

Doug Orlove - VP of Operations at Amify

Doug Orlove

VP Executive Integrator

Doug is a former director of operations and VP of finance and has years of logistics and financial experience.

Our Locations

We have two headquarters located in Arlington, VA, and Cincinnati, OH. We also have a warehouse in Hebron, KY, to help with our brand partners’ needs.

Our Arlington office is one block away from Amazon’s new HQ2, and our Cincinnati office is located close to Amazon’s planned Prime Air hub at CVG.

Arlington HQ

200 12th Street South
Suite 801
Arlington, VA 22202

Cincinnati HQ

1700 Madison Rd.
Suite 100
Cincinnati, OH 45206

Let’s chat about amplifying, optimizing, and maximizing your Amazon sales.

We’ll connect you with one of our brand strategy partners to see how we can help you grow sales and profitability on Amazon.