Chief Strategy Officer
As Chief Strategy Officer, Brian MacDonald leads Amify’s creative, media, analytics and strategy teams in their efforts to help clients launch, grow, and most importantly, win, on Amazon. For 15 years, including 12 at Omnicom’s Barefoot Proximity, Brian has helped marketers from startups to Fortune 100 companies develop ROI-based strategies, drive execution, and deliver results.
Before coming to Amify in 2020, Brian served as Senior Vice President of Experience Strategy at Barefoot Proximity. In this role, he embraced the data-driven marketing revolution and used these new insights to enhance customer journeys, a role he continues as part of the Amify team. Brian holds a Bachelor of Science in Management Information Systems from Miami University and an MBA in Marketing from The University of Cincinnati.