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We help brands maximize sales and profit on Amazon.


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We help brands maximize their potential through our expertise, technology, focus, and scale that we have built with hundreds of brands over the past eight years. We provide complete strategy, management, and operational services to brands selling on Amazon, allowing our partners to focus on other business needs.


In Amazon


Years In


Of Brands Sold
on Amazon


INC 5,000 Fastest-Growing

Our Leadership Team

Our founder, Ethan McAfee, grew Amify into the top 1% of resellers on Amazon over the past eight years. We’ve taken our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands that sell on Amazon Vendor Central and Seller Central.

Our executive team has decades of experience in eCommerce strategy, direct-to-consumer marketing, analytics, and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls. We bring that expertise to develop your Amazon growth strategy. Let us help you create an Amazon strategy to maximize your potential on the platform!

Ethan McAfee CEO and Founder of Amify

Ethan McAfee

Founder & CEO

As CEO and founder of Amify, Ethan McAfee leverages his leadership in the Amazon seller space to drive sales of thousands of products on Amazon for clients. Since he founded Amify in 2010, Amify has executed over $200 million in Amazon sales and worked with over a hundred different brands on the 3P Amazon marketplace.

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Through this experience, he recognized the need for brands to see Amazon as an extension of their website and an essential part of their business – and grew that knowledge into Amify.

Ethan spent 10 years on Wall Street as a director of research at Ramsey Asset Management and as an associate equity investment analyst for T. Rowe Price. He holds a Bachelor of Science in Accounting and Finance from Virginia Tech and a MBA from Johns Hopkins University. 

Samantha Byrd

Chief People Officer

As the chief people officer of Amify, Samantha Byrd plays an essential role in the success of Amify’s hiring, professional development, and performance management initiatives. With over 15 years of experience in the human resources and recruitment industry, Byrd is an expert in employee relations, human resources strategy, and talent management

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Prior to joining Amify, Samantha served as the vice president of human resources for Envision Experience, where her company helped connect high-achieving students to experiences and future career opportunities. Before Envision, she served as senior director of human resources at Applied Predictive Technologies. As senior director, Byrd executed performance strategies that led her team to success when working with Fortune 500 companies, including Walmart, CVS, and Starbucks.

Samantha attended The George Washington University and received a Bachelor of Arts degree in political science and geology and a Master of Arts degree in human resource and organizational development

Chris Mehrabi - Chief Product Officer at Amify

Chris Mehrabi

Chief Product Officer

As chief product officer at Amify, Chris Mehrabi leads Amify’s product development strategy to provide customers with valuable insights to propel them to grow their businesses on Amazon. Bringing over 12 years of executive product leadership experience, Chris is a master of product strategy and business management.

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Before joining Amify, Chris served as vice president of data product and data science at Framebridge, where he supervised manufacturing and retail operations, business intelligence, and consumer insights across e-commerce platforms. Before Framebridge, Chris served as a venture partner at Blue Tiger Ventures where he aided entrepreneurs in developing their business visions through early-stage capital investments.

Chris received a Bachelor of Science degree in Business and Economics at Virginia Polytechnic Institute and State University, a Master of Science degree in Econometrics at The John Hopkins University, and a Master of Business Administration at the University of Pennsylvania.

Our Locations

We have two headquarters located in Arlington, VA, and Cincinnati, OH. We also have a warehouse in Hebron, KY, to help with our brand partners’ needs.

Our Arlington office is one block away from Amazon’s new HQ2, and our Cincinnati office is located close to Amazon’s planned Prime Air hub at CVG.

Arlington HQ

200 12th Street South
Suite 801
Arlington, VA 22202

Cincinnati HQ

1700 Madison Rd.
Suite 100
Cincinnati, OH 45206

Let’s chat about amplifying, optimizing, and maximizing your Amazon sales.

We’ll connect you with one of our brand strategy partners to see how we can help you grow sales and profitability on Amazon.