We help brands maximize sales and profit on Amazon.
We help brands maximize their potential through our expertise, technology, focus, and scale that we have built with hundreds of brands over the past eight years. We provide complete strategy, management, and operational services to brands selling on Amazon, allowing our partners to focus on other business needs.
$175M+
In Amazon
Sales
9
Years In
Business
100s
Of Brands Sold
on Amazon
4X
INC 5,000 Fastest-Growing
Company
Our Leadership Team
Our founder, Ethan McAfee, grew Amify into the top 1% of resellers on Amazon over the past eight years. We’ve taken our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands that sell on Amazon Vendor Central and Seller Central.
Our executive team has decades of experience in eCommerce strategy, direct-to-consumer marketing, analytics, and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls. We bring that expertise to develop your Amazon growth strategy. Let us help you create an Amazon strategy to maximize your potential on the platform!
Ethan McAfee
Founder & CEO
Ethan has built our Amazon expertise over the past eight years by selling thousands of products and partnering with hundreds of brands. Previously he was the Director of Research at Ramsey Asset Management and an Associate Equity Investment Analyst at T. Rowe Price.
Andy Cipra
President
Andy brings decades of experience leading marketing and business development efforts for some of the world’s biggest brands, including Procter & Gamble, 3M, and Dish Network.
Samantha Byrd
Chief People Officer
Samantha has over 15 years of experience in HR and recruiting leadership positions. She’s held HR leadership roles at Applied Predictive Technologies and Envision, a company acquired by WorldStrides in 2018.
Sean Lee
Chief Marketing Officer
Sean is a former Procter & Gamble Brand Manager, Co-founder of Zevo Insect (DTC Brand), and former eCommerce executive at Pure Romance.
Gene Sohn
Chief Technology Officer
Gene brings decades of experience leading technology teams in both mature and startup cultures, architecting and delivering enterprise-scale software to Fortune 100 businesses.
Igor Lima
Chief Financial Officer
Igor brings over 15 years of experience leading finance organizations in customer-centric service and technology B2B companies that serve customers ranging from small mom-and-pop to Fortune 100 businesses.
Brian MacDonald
Chief Strategy Officer
Brian brings 12 years’ experience leading global brands at Barefoot Proximity, an Omnicom agency.
Chris Mehrabi
Chief Product Officer
Chris brings over 12 years of executive product leadership. Most recently, he served as the vice president of data product and data science at Framebridge through its acquisition by Graham Holdings.
Doug Orlove
VP Executive Integrator
Doug is a former director of operations and VP of finance and has years of logistics and financial experience.
Our Locations
We have two headquarters located in Arlington, VA, and Cincinnati, OH. We also have a warehouse in Hebron, KY, to help with our brand partners’ needs.
Our Arlington office is one block away from Amazon’s new HQ2, and our Cincinnati office is located close to Amazon’s planned Prime Air hub at CVG.
Arlington HQ
200 12th Street South
Suite 801
Arlington, VA 22202
Cincinnati HQ
1700 Madison Rd.
Suite 100
Cincinnati, OH 45206
Let’s chat about amplifying, optimizing, and maximizing your Amazon sales.
We’ll connect you with one of our brand strategy partners to see how we can help you grow sales and profitability on Amazon.