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We help brands maximize sales and profit on Amazon.


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We help brands maximize their potential through our expertise, technology, focus, and scale that we have built with hundreds of brands over the past eight years. We provide complete strategy, management, and operational services to brands selling on Amazon, allowing our partners to focus on other business needs.


In Amazon


Years In


Of Brands Sold
on Amazon


INC 5,000 Fastest-Growing

Our Leadership Team

Our founder, Ethan McAfee, grew Amify into the top 1% of resellers on Amazon over the past eight years. We’ve taken our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands that sell on Amazon Vendor Central and Seller Central.

Our executive team has decades of experience in eCommerce strategy, direct-to-consumer marketing, analytics, and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls. We bring that expertise to develop your Amazon growth strategy. Let us help you create an Amazon strategy to maximize your potential on the platform!

Ethan McAfee CEO and Founder of Amify

Ethan McAfee

Founder & CEO

As CEO and founder of Amify, Ethan McAfee leverages his leadership in the Amazon seller space to drive sales of thousands of products on Amazon for clients. Since he founded Amify in 2010, Amify has executed over $200 million in Amazon sales and worked with over a hundred different brands on the 3P Amazon marketplace.

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Through this experience, he recognized the need for brands to see Amazon as an extension of their website and an essential part of their business – and grew that knowledge into Amify.

Ethan spent 10 years on Wall Street as a director of research at Ramsey Asset Management and as an associate equity investment analyst for T. Rowe Price. He holds a Bachelor of Science in Accounting and Finance from Virginia Tech and a MBA from Johns Hopkins University. 

Andy Cipra


As President of Amify, Andy drives Amify’s short-term and long-term strategic endeavors to put Amify in the position to be the preferred Amazon strategy and operational partner for brands looking to sell on Amazon. Leaning on his 20+ years in strategy leading major brands, Andy oversees operations in the Cincinnati office which includes the strategy, operations/supply chain, marketing, creative, media, analytics and teams.

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Andy arrived at Amify after a highly successful career that began at Procter & Gamble, where he managed campaigns for billion-dollar brands, including Crest, Iams and Vicks. Cipra later led marketing at Dish Network serving as vice president and interim CMO. Most recently, he has been an executive at several technology start-ups including MedAvail, Safe-Rx and Boom Supersonic.

Andy holds a Bachelor of Science in Mechanical Engineering from Purdue University and an MBA in Finance and Marketing from the University of Chicago.

Sean Lee Amify VP of Marketing - Cincinnati, OH

Sean Lee

Chief Marketing Officer

As Chief Marketing Officer, Sean leans on his 10+ years of experience in brand building innovation, digital marketing, e-commerce, general management, and P&L ownership. He was previously a brand manager at powerhouse Procter & Gamble where he co-founded the Zevo Insect DTC product line. Sean’s broad marketing and direct sales background at both startups and Fortune 500 companies make him an asset to both Amify and its customers.

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At Zevo, Sean was responsible for identifying the addressable market and product-market fit for the digitally-native brand. As Vice President of Digital Marketing and eCommerce at Pure Romance, Sean built out this business unit from a strategic whitespace area to a high-performing team by leading a digital marketing transformation. He holds a Bachelor of Arts in Finance from the University of Cincinnati and an MBA from Xavier University.

Samantha Byrd

Chief People Officer

As the chief people officer of Amify, Samantha Byrd plays an essential role in the success of Amify’s hiring, professional development, and performance management initiatives. With over 15 years of experience in the human resources and recruitment industry, Byrd is an expert in employee relations, human resources strategy, and talent management.

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Prior to joining Amify, Samantha served as the vice president of human resources for Envision Experience, where her company helped connect high-achieving students to experiences and future career opportunities. Before Envision, she served as senior director of human resources at Applied Predictive Technologies. As senior director, Byrd executed performance strategies that led her team to success when working with Fortune 500 companies, including Walmart, CVS, and Starbucks.

Samantha attended The George Washington University and received a Bachelor of Arts degree in political science and geology and a Master of Arts degree in human resource and organizational development.

Gene Sohn Amify's CTO

Gene Sohn

Chief Technology Officer

As Chief Technology Officer, Gene Sohn drives Amify’s technology strategy and ensures its data platform is running at peak performance so customers are able to optimize the growth of their e-commerce businesses and identify lucrative brand growth opportunities. With over 20 years of experience delivering software solutions, Gene specializes in cloud software, business intelligence, and technical architecture.

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Prior to joining Amify, Sohn served as vice president of engineering at Clarabridge where he successfully delivered multiple market-leading product releases and supported Saas-based infrastructure. Before Clarabridge, he served as a technical architect project manager at Celerity Solutions and implemented a worldwide profitability and analysis tool for HP Global Finance.

Gene received his Bachelor of Science degree in Computer Science from the Massachusetts Institute of Technology.

Chris Mehrabi - Chief Product Officer at Amify

Chris Mehrabi

Chief Product Officer

As chief product officer at Amify, Chris Mehrabi leads Amify’s product development strategy to provide customers with valuable insights to propel them to grow their businesses on Amazon. Bringing over 12 years of executive product leadership experience, Chris is a master of product strategy and business management.

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Before joining Amify, Chris served as vice president of data product and data science at Framebridge, where he supervised manufacturing and retail operations, business intelligence, and consumer insights across e-commerce platforms. Before Framebridge, Chris served as a venture partner at Blue Tiger Ventures where he aided entrepreneurs in developing their business visions through early-stage capital investments.

Chris received a Bachelor of Science degree in Business and Economics at Virginia Polytechnic Institute and State University, a Master of Science degree in Econometrics at The John Hopkins University, and a Master of Business Administration at the University of Pennsylvania.

Doug Orlove - VP of Operations at Amify

Doug Orlove

VP Operations

As VP of operations at Amify, Doug Orlove is focused on achieving cross-functional operational excellence. With over ten years of business management experience, Doug is an expert in operations management, process improvement, supply chain management, and production planning.

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Prior to joining Amify, Doug served as production superintendent at DOLE Fresh Vegetables where he increased employee involvement in foreign object prevention and GMP compliance. Before DOLE, Doug worked as a warehouse supervisor at PEPSICO, where he led the shift team in completing daily outbound loads for distribution centers, other plants, and retail networks.

Doug received his Master of Science in logistics management at the Florida Institute of Technology and his Bachelor of Science at Georgia Institute of Technology.

Our Locations

We have two headquarters located in Arlington, VA, and Cincinnati, OH. We also have a warehouse in Hebron, KY, to help with our brand partners’ needs.

Our Arlington office is one block away from Amazon’s new HQ2, and our Cincinnati office is located close to Amazon’s planned Prime Air hub at CVG.

Arlington HQ

200 12th Street South
Suite 801
Arlington, VA 22202

Cincinnati HQ

1700 Madison Rd.
Suite 100
Cincinnati, OH 45206

Let’s chat about amplifying, optimizing, and maximizing your Amazon sales.

We’ll connect you with one of our brand strategy partners to see how we can help you grow sales and profitability on Amazon.