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We help brands maximize sales and profit on Amazon.


Explore a partnership

We help brands maximize their potential through our expertise, technology, focus, and scale that we have built with hundreds of brands over the past eight years. We provide complete strategy, management, and operational services to brands selling on Amazon, allowing our partners to focus on other business needs.


In Amazon


Years In


Of Brands Sold
on Amazon


INC 5,000 Fastest-Growing

Our Leadership Team

Our founder, Ethan McAfee, grew Amify into the top 1% of resellers on Amazon over the past eight years. We’ve taken our extensive knowledge of selling on Amazon to become a complete strategy, management, and operational partner for brands that sell on Amazon Vendor Central and Seller Central.

Our executive team has decades of experience in eCommerce strategy, direct-to-consumer marketing, analytics, and operations. Unlike most agencies, we are led by executives who have run brands and managed P&Ls. We bring that expertise to develop your Amazon growth strategy. Let us help you create an Amazon strategy to maximize your potential on the platform!

Ethan McAfee CEO and Founder of Amify

Ethan McAfee

Founder & CEO

As CEO and founder of Amify, Ethan McAfee leverages his leadership in the Amazon seller space to drive sales of thousands of products on Amazon for clients. Since he founded Amify in 2010, Amify has executed over $200 million in Amazon sales and worked with over a hundred different brands on the 3P Amazon marketplace. Through this experience, he recognized the need for brands to see Amazon as an extension of their website and an essential part of their business – and grew that knowledge into Amify.

Ethan spent 10 years on Wall Street as a director of research at Ramsey Asset Management and as an associate equity investment analyst for T. Rowe Price. He holds a Bachelor of Science in Accounting and Finance from Virginia Tech and an MBA from Johns Hopkins University.

Andy Cipra


Andy brings decades of experience leading marketing and business development efforts for some of the world’s biggest brands, including Procter & Gamble, 3M, and Dish Network.

Sean Lee Amify VP of Marketing - Cincinnati, OH

Sean Lee

Chief Marketing Officer

As Chief Marketing Officer, Sean leans on his 10+ years of experience in brand building innovation, digital marketing, e-commerce, general management, and P&L ownership. He was previously a brand manager at powerhouse Procter & Gamble where he co-founded the Zevo Insect DTC product line. Sean’s broad marketing and direct sales background at both startups and Fortune 500 companies make him an asset to both Amify and its customers.

At Zevo, Sean was responsible for identifying the addressable market and product-market fit for the digitally-native brand. As Vice President of Digital Marketing and eCommerce at Pure Romance, Sean built out this business unit from a strategic whitespace area to a high-performing team by leading a digital marketing transformation. He holds a Bachelor of Arts in Finance from the University of Cincinnati and an MBA from Xavier University.

Brian MacDonald - VP, Strategy & Advertising at Amify

Brian MacDonald

Chief Strategy Officer

As Chief Strategy Officer, Brian MacDonald leads Amify’s creative, media, analytics and strategy teams in their efforts to help clients launch, grow, and most importantly, win, on Amazon. For 15 years, including 12 at Omnicom’s Barefoot Proximity, Brian has helped marketers from startups to Fortune 100 companies develop ROI-based strategies, drive execution, and deliver results.

Before coming to Amify in 2020, Brian served as Senior Vice President of Experience Strategy at Barefoot Proximity. In this role, he embraced the data-driven marketing revolution and used these new insights to enhance customer journeys, a role he continues as part of the Amify team. Brian holds a Bachelor of Science in Management Information Systems from Miami University and an MBA in Marketing from The University of Cincinnati.

Samantha Byrd

Chief People Officer

Samantha has over 15 years of experience in HR and recruiting leadership positions. She’s held HR leadership roles at Applied Predictive Technologies and Envision, a company acquired by WorldStrides in 2018.

Gene Sohn Amify's CTO

Gene Sohn

Chief Technology Officer

Gene brings decades of experience leading technology teams in both mature and startup cultures, architecting and delivering enterprise-scale software to Fortune 100 businesses.

Igor Lima

Chief Financial Officer

Igor brings over 15 years of experience leading finance organizations in customer-centric service and technology B2B companies that serve customers ranging from small mom-and-pop to Fortune 100 businesses.

Chris Mehrabi - Chief Product Officer at Amify

Chris Mehrabi

Chief Product Officer

Chris brings over 12 years of executive product leadership. Most recently, he served as the vice president of data product and data science at Framebridge through its acquisition by Graham Holdings. 

Doug Orlove - VP of Operations at Amify

Doug Orlove

VP Executive Integrator

Doug is a former director of operations and VP of finance and has years of logistics and financial experience.

Our Locations

We have two headquarters located in Arlington, VA, and Cincinnati, OH. We also have a warehouse in Hebron, KY, to help with our brand partners’ needs.

Our Arlington office is one block away from Amazon’s new HQ2, and our Cincinnati office is located close to Amazon’s planned Prime Air hub at CVG.

Arlington HQ

200 12th Street South
Suite 801
Arlington, VA 22202

Cincinnati HQ

1700 Madison Rd.
Suite 100
Cincinnati, OH 45206

Let’s chat about amplifying, optimizing, and maximizing your Amazon sales.

We’ll connect you with one of our brand strategy partners to see how we can help you grow sales and profitability on Amazon.