Research shows that more than half of consumers prefer eco-friendly brands when shopping. Amazon has taken note of these preferences and created the Amazon Climate Pledge Friendly Badge to help companies demonstrate that they value sustainability, thus boosting conversions.
Here we will cover more details on the Amazon Climate Pledge Friendly Badge, along with how you can apply and how to qualify.
What is the Amazon Climate Pledge Friendly Badge?
The Amazon Climate Pledge Friendly Badge is a green initiative that’s a part of Amazon’s larger strategy to reduce their carbon footprint and protect the environment. Through this program, Amazon allows consumers to easily locate eco-friendly products on the site. The Climate Pledge Friendly Badge is clearly listed below the product title and rating stars. Customers can click on the label to see exactly which certifications the product has. Note that Amazon only gives the badge to products (and not brands), so you may still qualify for the badge on some of your products even if others may not.
Benefits of the Amazon Climate Pledge Friendly Badge
Products with the Amazon Climate Pledge Friendly Badge are placing high in the search ranks. For many products, the Amazon SERP for page one of search results is now as follows:
Row 1: Product ads
Row 2: Top 4 organic ranking products
Row 3: Video ads
Row 4: Climate Pledge Friendly products
Row 5: Editorial recommendations
Row 6: More organic ranking products
This is why we recommend you get your products into this program as early as possible. Not only does being certified Climate Friendly create an edge over the competition as you’ll be seen as the greener option, but it’s clear Amazon will continue to prioritize and favor eco-friendly products.
Amazon Climate Pledge Friendly Badge Qualification
To qualify, your product must have one or more of these certifications (specific to products, not brands):
- ENERGY STAR Most Efficient
- Fairtrade International
- Carbon Free Certified
- Cradle to Cradle Certified
- Green Seal
- Reducing CO2
- Global Recycled Standard
- Rainforest Alliance
- Forest Stewardship Council
- Responsible Wool Standard
- Organic Content Standard 100
- Global Organic Textile Standard
- Recycled Claim Standard 100
- Recycled Claim Standard Blended
- Made in Green by Oeko-Tex
- Amazon’s Compact by Design
Some certifications are specific to industries while others require greater use of recycled materials in products and packaging. Some certifying bodies, such as Made in Green by Oeko-Tex, test for harmful substances and examine if workplaces are reducing environmental impacts. Research what you could qualify for and take steps to get that certification!
Amazon has more than 300 million customer accounts worldwide. Considering that nearly 70% of those shoppers prefer eco-friendly products, proving that your brand values sustainability can help win them over. One of the best ways to do that is by getting an Amazon Climate Pledge Friendly Badge. To learn more about the program or how to qualify, check out our blog “All About the Amazon Climate Pledge Friendly Badge”.