News & Insights

Webinar Recording: How To Create an Effective Amazon Advertising Strategy

Did you know Amazon’s Advertising revenue grew 40% in 2019? Did your brand have a solid strategy to capture new customers and grow sales on the platform profitably?Let’s face it, Amazon advertising can be confusing, and it comes with its own language (ACOS anyone?). We’ll break down the concepts and answer your questions.

What You’ll Learn

1. How Amazon Advertising is different than Google & Facebook.2. Understand Amazon ad vehicles and how to prioritize them.3. Get the scoop on the latest Amazon Ad Beta programs – what’s out there and should you use them?4. Tactics to lower ACOS (advertising cost of sale).


Brian MacDonald – VP of Strategy & Advertising – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.Nate Ellis – Sr. Director Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery.Sean Lee – VP of Marketing at Amify – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.