Amazon Consulting Services: What to Expect from a Top-Tier Partner

When it comes to Amazon, there’s no one-size-fits-all approach. The marketplace is complex, and algorithms are constantly evolving. A solid strategy is essential. This is where top-tier Amazon consulting services come in. An experienced partner can guide enterprise brands through everything from strategy development to DSP execution and channel planning.

In this blog, we’ll outline the key areas where top-tier Amazon consulting partners add value, including strategy, channel planning, DSP execution, and full-service support.

1. Strategic Amazon Consulting Services for Your Brand’s Growth

A successful Amazon strategy requires aligning business goals with best-selling practices on the platform. Your consultant will start by analyzing your brand and market. They will develop a tailored strategy focused on:

• Comprehensive Market Research: They will analyze competitors and market trends to spot opportunities. This helps identify where your brand can stand out.
• Product Listing Optimization: Your consultant will ensure your listings are optimized for visibility and conversion. This includes adjusting titles, descriptions, images, and keywords to rank high in Amazon’s search algorithm. You can learn more about product listing optimization from Amazon’s official guide.
• Brand Positioning: Effective messaging is key. A top-tier consultant will help you craft product narratives that capture attention and drive sales.

2. Channel Planning: Coordinating Strategies Across Multiple Channels

Amazon is just one part of the larger e-commerce landscape. A top-tier consulting partner will help you create an integrated channel strategy that aligns with your broader marketing goals. Here’s how:

• Omnichannel Strategy: Your consultant will help you connect your Amazon presence with digital channels like social media and email. They will ensure your marketing strategy is cohesive across all platforms.
• Amazon Advertising Strategy: Your consultant will optimize your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to target the right customers with the right messaging.
• Retail Media Network Execution: Many top-tier consultants will assist in leveraging Amazon’s Retail Media Network (RMN) for additional advertising opportunities across Amazon’s ecosystem.

3. DSP Execution for Enterprise Brands

For enterprise brands, DSP (Demand-Side Platform) execution is crucial. DSP allows you to run display and video ads both on and off Amazon, targeting high-intent customers. A top-tier Amazon consultant will:

• Audience Segmentation: Your consultant will help you target high-value audiences. With DSP, you can target in-market shoppers and lookalike audiences to drive conversions.
• Retargeting Campaigns: They will help you set up remarketing campaigns to engage shoppers who have interacted with your products but haven’t converted yet.
• Creative Optimization: A top-tier consultant will help optimize DSP creatives for various ad formats to maximize engagement and drive sales.

4. Full-Service Value: More Than Just Strategy

A top-tier Amazon consulting partner offers more than just a strategy. They provide full-service support that helps your brand scale on Amazon. This includes:

• Account Management: Your consultant will provide ongoing account management. They will monitor performance, adjust advertising strategies, and ensure your brand stays competitive.
• Analytics and Reporting: Expect detailed reporting and actionable insights to help you make data-driven decisions. Your consultant will regularly provide performance reports, showing where optimizations are needed.
• Ongoing Support: Amazon is always changing. A top-tier consultant will provide continuous optimization to ensure your brand remains at the forefront of trends and strategies.

5. Case Study: How an Enterprise Brand Benefited from Amazon Consulting Services

A consumer goods brand wanted to increase its Amazon presence but struggled with visibility and ad spend efficiency. After partnering with a top-tier consulting service, the brand saw a 35% increase in sales within six months.

Here’s how they achieved it:

• Optimized Listings: Product listings were revamped, resulting in better keyword targeting, product descriptions, and high-quality images.
• Tailored Advertising Strategy: Ads were adjusted to focus on high-conversion keywords, and DSP campaigns helped retarget engaged customers. This led to reduced ad spend and increased sales.
• Full-Funnel Integration: The brand’s off-site campaigns were integrated with Amazon ads, creating a cohesive marketing strategy that boosted overall sales.

Conclusion

When partnering with an Amazon consulting service, brands need more than just a generic approach. They need a comprehensive strategy that aligns with their broader business objectives. A top-tier Amazon consulting partner offers tailored strategies, expert DSP execution, and full-service support that enables enterprise brands to thrive on Amazon. From optimizing listings to maximizing ad spend and full-funnel measurement, the right partner will guide your brand to success.

Are you ready to scale your Amazon campaigns with expert guidance? Contact Goamify to learn how we can help you optimize your PPC strategy and unlock the full potential of Amazon advertising.