Amazon Retail Strategies: 5 Ways Retail Brands Are Expanding Profitability in 2025

Amazon continues to be a top sales platform for retail brands, but with increasing competition, maximizing profitability requires a strategic approach. In 2025, retail brands are adopting innovative Amazon retail strategies to stay ahead. Whether it’s leveraging advanced advertising solutions, optimizing pricing, or ensuring brand protection, the most successful brands are using a combination of tools to expand their profitability on Amazon.

In this post, we’ll explore five key Amazon retail strategies that retail brands are utilizing in 2025 to boost their bottom line. These strategies include using DSP (Display and Video Ads) for better targeting, experimenting with multi-pack listings, protecting your brand’s presence, and utilizing pricing intelligence to stay competitive.

1. Using DSP in Amazon Retail Strategies for Advanced Targeting and Higher ROI

Amazon’s Display and Video Ads (DSP) are a powerful tool for brands looking to drive profitability on the platform. DSP allows brands to run targeted ad campaigns on and off Amazon, reaching customers who are likely to make a purchase.

How DSP works for retail brands:

• Audience Segmentation: DSP enables brands to target specific customer segments based on browsing history, purchase behavior, and demographic data. This allows you to reach high-intent customers at the right moment, increasing the chances of converting them into buyers.
• Retargeting: One of the most effective ways to use DSP is through retargeting ads. By showing ads to customers who have interacted with your products but didn’t complete a purchase, you can increase your conversion rates and drive more sales.
• Increased Visibility: With DSP, your brand gets access to both Amazon’s own properties and external websites, amplifying your product’s visibility to a larger audience.

By using DSP to refine your targeting, retail brands can ensure that their advertising budget is spent more efficiently, leading to higher sales and improved profitability.

2. Boosting Sales with Multi-Pack Testing: A Key Amazon Retail Strategy

One of the key strategies for boosting profitability on Amazon is to optimize product offerings through multi-pack listings. By testing multi-packs, brands can drive higher sales volumes and increase the average order value (AOV).

Why multi-packs work for retail brands:

• Attractive Discounts: Multi-packs often come with discounts, enticing customers to buy in bulk. Offering a better price per unit encourages customers to purchase more, benefiting both the consumer and the retailer.
• Improved Visibility: Multi-packs can also appear in Amazon’s “frequently bought together” or “you may also like” sections, increasing your visibility and sales.
• Convenience: For everyday consumables like household goods or beauty products, multi-packs provide customers with the convenience of buying more at once, which can be especially appealing in categories like health, wellness, and personal care.

Retail brands should experiment with different multi-pack sizes to find the sweet spot for their products. Testing these bundles can help optimize sales and increase the overall profitability of each customer.

3. Protecting Your Brand on Amazon: A Critical Retail Strategy for 2025

As more brands establish a presence on Amazon, maintaining brand integrity has become a significant concern. Unauthorized sellers, counterfeit products, and hijacked listings can negatively impact a brand’s reputation and profitability.

Brand protection strategies include:

• Amazon Brand Registry: Enrolling in Amazon’s Brand Registry gives you greater control over your listings. This program provides tools for identifying and reporting counterfeit listings, allowing you to protect your intellectual property.
• Monitor Listings: Regularly monitoring your listings ensures that unauthorized sellers aren’t underpricing or listing inferior products alongside your legitimate offerings. Use Amazon’s tools or third-party services to stay on top of this.
• Enforce MAP Pricing: Many retail brands implement Minimum Advertised Price (MAP) policies to protect against price erosion caused by unauthorized sellers. By monitoring pricing behavior, you can prevent unauthorized resellers from undercutting your prices.

Investing in brand protection ensures that your products are presented consistently and professionally, which can have a direct impact on profitability by maintaining customer trust.

4. Utilizing Pricing Intelligence to Stay Competitive

Pricing intelligence is a game-changer for retail brands on Amazon. In a highly competitive marketplace, ensuring your prices are optimized can help drive profitability while keeping your brand competitive.

How pricing intelligence helps retail brands:

• Monitor Competitor Pricing: Tools like Amazon’s “Automate Pricing” feature and third-party software allow you to track competitors’ prices in real-time. By adjusting your pricing accordingly, you can ensure your products remain attractive to customers.
• Dynamic Pricing Strategies: Retail brands can implement dynamic pricing, adjusting prices based on factors like demand, stock levels, and competitor pricing. Dynamic pricing allows you to maximize revenue without sacrificing competitiveness.
• Price Testing: Test different pricing strategies to determine the optimal price point for each product. For example, slightly lowering the price on popular products or offering promotional discounts can drive more sales without eroding long-term profitability.

With the right pricing strategy, retail brands can increase sales while maintaining healthy margins. Pricing intelligence tools provide the data needed to optimize and adapt your pricing in real-time.

Discover the ins and outs of Amazon seller fees in Cart.com’s detailed guide.

5. Optimizing Customer Reviews and Product Ratings

Customer reviews and ratings are crucial to maintaining strong sales on Amazon. A high product rating and positive reviews help build trust and encourage purchases, driving long-term profitability.

Tips for optimizing reviews:

• Encourage Feedback: Send follow-up emails to customers requesting reviews, offering incentives for feedback (as long as they comply with Amazon’s guidelines).
• Address Negative Reviews: Respond promptly and professionally to negative reviews. Resolving issues publicly demonstrates good customer service and can improve your brand’s reputation.
• Use A+ Content: High-quality A+ Content enhances your product pages with detailed descriptions and images. This can improve customer satisfaction, leading to more positive reviews.

Positive reviews directly impact your conversion rates, which in turn, boost profitability.

Conclusion

Retail brands that focus on advanced Amazon retail strategies like leveraging DSP, testing multi-packs, protecting their brand, using pricing intelligence, and optimizing customer reviews are better positioned to succeed on Amazon in 2025. These strategies help brands grow their profitability, increase visibility, and build long-term customer loyalty.

At Goamify, we specialize in developing high-performance Amazon strategies for retail brands. Ready to drive profitability and scale your brand on Amazon? Contact Goamify today for expert guidance and strategic support.