Amazon Health Supplements: Cracking the Code for SEO and PPC Strategy in 2025

Selling Amazon health supplements is increasingly competitive. With the rise of CPCs and stricter regulations, it’s crucial to adopt a robust strategy that integrates both SEO and PPC. By blending search optimization with targeted ad strategies, health supplement brands can scale their rankings and boost sales, all while adhering to Amazon’s policies.

In this post, we’ll cover the best practices for optimizing both Amazon SEO and PPC campaigns, helping you grow your brand in this fast-paced and regulated market.

1. Amazon SEO for Health Supplements: Optimize for Search and Compliance

SEO is essential for Amazon health supplements. But in this category, you must also stay compliant with strict Amazon regulations.

Here’s how to optimize your listings:

• Keyword Research: Find high-intent keywords related to your products. Use Amazon’s search bar, Helium 10, or Jungle Scout to discover the most relevant terms. For example, target keywords like “immune support supplements” or “natural energy vitamins.”
• Optimized Titles: Your product title is crucial. Include relevant keywords, product benefits, and adhere to Amazon’s compliance rules. For example, “Organic Vitamin C Supplement – Immune Support – 120 Capsules.”
• Bullet Points & Description: Highlight product benefits and certifications in bullet points. Use your product description to dive deeper into ingredients and benefits without making unverified health claims.
• A+ Content: Take advantage of A+ Content to explain your product in detail, using infographics to highlight its key benefits and certifications. This builds trust and improves conversions.

Amazon health supplements must meet strict compliance rules. Avoid claims like “cures diseases” or “guaranteed results.” Keep it factual and within guidelines.

2. Amazon PPC Ads for Health Supplements: Optimize Your Ad Spend

While SEO is vital for organic growth, Amazon PPC ads are crucial for driving immediate sales. In a competitive category like health supplements, effective PPC strategies can make or break your performance.

How to run effective PPC campaigns:

• Sponsored Products: Target high-intent keywords, such as “immune-boosting vitamins” or “energy supplements.” Adjust your bids based on performance to control your spend and increase visibility.
• Sponsored Brands: Showcase your entire range of supplements, driving traffic to your brand page or specific products. This is effective for cross-selling and brand awareness.
• Sponsored Display: Retarget potential customers who have viewed your product. Use these ads to bring them back to your product page to finalize the purchase.

Regularly analyze performance, adjust budgets, and refine keywords. This will help prevent overspending while maximizing your return on ad spend (ROAS).

3. Keyword Harvesting: Maximize Your PPC Efficiency

Keyword harvesting is vital for ensuring your Amazon health supplements campaigns remain efficient.

Here’s how to do it:

• Refine Keywords: Use Amazon’s search term report to identify top-performing keywords. Shift budget towards these keywords to maximize your ad spend.
• Use Automatic Campaigns: Run automatic campaigns alongside manual ones to uncover new, relevant keywords. Transition the high-performing ones to manual campaigns for better control.
• Negative Keywords: Add irrelevant search terms as negative keywords to avoid wasting money on clicks that won’t convert.

By constantly harvesting and refining keywords, you can optimize your ad campaigns for better performance while controlling costs.

4. Staying Compliant: Navigating Amazon’s Health Supplement Guidelines

Selling health supplements on Amazon comes with strict regulations, especially around product claims. Ensure that your Amazon health supplements comply with Amazon’s policies to prevent listing removals and account suspensions.

How to stay compliant:

• No Medical Claims: Avoid claims like “treats arthritis” or “guaranteed results.” Stick to general benefits like “supports immune health” or “promotes heart health.”
• Ingredient Transparency: Clearly list all ingredients and certifications (e.g., non-GMO, organic). Transparent labeling builds consumer trust.
• Follow Amazon’s Policies: Familiarize yourself with Amazon’s Restricted Products Policy for supplements. Ensure your product complies with both Amazon’s and local regulatory guidelines.

Adhering to Amazon’s health supplement policies is key to long-term success and maintaining your seller account. Learn how proactive content, sizing strategies, and channel decisions can help brands reduce returns and protect profitability

5. Optimizing for Mobile: Boost Your Conversions

Amazon shoppers increasingly use mobile devices to shop, and optimizing for mobile is crucial for improving conversions.

Mobile optimization tips:

• Mobile-Friendly Images: Use high-quality images that load quickly and display well on mobile devices.
• Concise Copy: Mobile users have shorter attention spans, so keep your product descriptions and ad copy to the point.
• Faster Load Times: Ensure your product pages load quickly on mobile devices. Slow loading speeds can lead to higher bounce rates and lost sales.

Optimizing your ads and listings for mobile ensures a smooth shopping experience and can boost your sales across all devices.

Conclusion

Amazon health supplements face stiff competition and regulatory challenges, but with the right SEO and PPC strategies, brands can stand out and succeed. By optimizing your listings for search and compliance, running targeted ads, and consistently refining your keyword strategy, you can scale your sales and increase profitability on Amazon.

At Goamify, we specialize in helping health supplement brands navigate the complexities of Amazon’s platform. If you’re ready to take your Amazon health supplements brand to the next level, contact Goamify today for expert guidance and support.