Blenders Eyewear—a bold, fashion-forward DTC brand—had long hesitated to enter Amazon due to concerns about channel conflict and brand control. However, as branded search demand surged on Amazon, Blenders recognized that the marketplace could serve as a powerful extension of its direct-to-consumer engine. Partnering with Amify, the brand executed a rapid, high-impact launch in just four weeks—perfectly timed for peak sunglass season. From strategic product selection to turnkey creative execution and fulfillment support, Amify helped Blenders unlock a new revenue stream without compromising brand equity.

Creative Optimization

To maintain Blenders’ distinct brand identity in a crowded category, Amify developed high-converting content across all Amazon merchandising touchpoints. We built out a vibrant, on-brand Amazon storefront, designed premium A+ content, and optimized listings with lifestyle imagery and persuasive copy. The creative reinforced Blenders’ DTC voice while helping the brand stand out in search and on mobile.

Advertising & Launch Acceleration

A full-funnel media plan was implemented from day one, capturing demand through branded and category terms and converting it into immediate sales momentum. As the launch progressed, our team rebalanced spend toward organic growth levers, building sustainable rankings while maintaining strong ROAS. Paid and organic placements were orchestrated to support top SKUs and capitalize on seasonal interest.