Conversion rate and revenue growth for Scotch Porter through performance content
Scotch Porter, a premium men’s grooming brand, partnered with Amify to scale sales on Amazon within a highly competitive category
Scotch Porter, a premium men’s grooming brand, partnered with Amify to scale sales on Amazon within a highly competitive category. With brand awareness hovering around 29%, the goal wasn’t just visibility—it was conversion. Rather than increasing spend, Amify focused on performance-driven content strategies designed to boost CVR and ROAS. The result was a data-informed overhaul of creative assets across listings, brand store, and ads.
Creative Optimization
Amify redesigned Scotch Porter’s Amazon presence with a focus on high-converting content. From listing images and titles to video and A+ content, every touchpoint was updated to reflect the brand’s premium position and deliver clarity around product benefits.
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Benefit-led storytelling was prioritized across copy and imagery to match shopper intent.
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Native video and full-width modules were used to maximize engagement and time on page.
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Visual cues were updated to better convey scent profiles, usage occasions, and results.
Enhanced Brand Equity
In a crowded category, differentiating on quality was essential. Amify developed premium content that reinforced Scotch Porter’s identity as a high-end grooming solution for modern men.
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We crafted a brand store that echoed DTC messaging and visually aligned with key product benefits.
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Interactive A+ Content modules improved navigation and storytelling across the catalog.
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Creative strategy emphasized lifestyle and confidence—moving beyond product features alone.
Category Messaging & Positioning
Through customer research and competitive analysis, Amify identified the key decision drivers for Scotch Porter’s audience: scent, performance, and trust. Product listings and brand messaging were updated to reflect this.
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Listings were optimized to mirror customer language and reinforce key differentiators.
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Positioning highlighted clean ingredients, proven results, and the confidence customers feel post-use.
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Content was aligned to Amazon’s algorithm while maintaining brand tone and DTC consistency.
Results
Amify’s performance content approach delivered meaningful results without increasing ad spend:
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30.3% average catalog-wide conversion rate
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150% revenue growth post-optimization
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1.25x improvement in conversion rates from enhanced listings
Performance Snapshot
30.3%. Catalog-Wide Conversion Rate.
Following creative and content enhancements across Scotch Porter’s Amazon presence.
150%. Revenue Growth.
Achieved through improved CVR—without raising advertising budget.
1.25x. Lift in Conversion Rate.
From listings optimized with performance-driven content.
29%. Starting Brand Awareness.
Amify grew conversion despite low baseline visibility.
Case Study Statistics
30.3%
Average CVR
Across catalogue
150%
Increase In Revenue
Achieved through improved CVR—without raising advertising budget.
1.25%
Increase In CVR
From listings optimized with performance-driven content
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