Amazon Google Shopping Ads: A Guide to Boost Your Product Visibility

As competition in e-commerce grows, visibility is important for sellers. For Amazon sellers, Google Shopping campaigns may be a viable growth opportunity. Google Shopping campaigns allow sellers to produce advertisements through the shopping features of Google, to be shown to customers looking for a similar product. Higher conversion rates are accomplished using Google Shopping Ads to create more sales.

What Are Google Shopping Campaigns for Amazon Sellers?

Google Shopping campaigns allow sellers to show images, price and featured information about their products in Google search results. Google Shopping ads are not like text ads, because they allow shoppers to see a small preview of the product image and pricing. This allows shoppers to see what is trending or important to them about your product before ever clicking. Since shoppers are already informed from competitor products they can see pricing displayed. An informed shopper is a customer you are likely to capture when they are actively purchasing. Google Shopping ads assist with differentiating yourself from your competitors.

Amazon sellers can utilize Google shopping campaigns in addition to their presence on Amazon Marketplace, and to ensure that they are receiving demand from customers, even if the majority of their product traffic is through Amazon. An optimized Google Shopping campaign will not only ensure that many more products will be seen, which ensures assured clicks which ultimately translates into many more sales and profits.

Key Benefits of Using Google Shopping Ads for Amazon Products

1. Greater Product Visibility
   Google Shopping campaigns keep your product image, price, and ratings visible in google searches by shoppers. Google Shopping campaigns will improve visibility of your product, when consumers see images and click through before relevant product listings. Google Shopping ads improve awareness and traffic to more qualified traffic to your product detail pages.
2. Targeted Reach
   Google Shopping campaigns give you the ability to target like-purchasers, while you capture high intent purchasers that are otherwise, about to click on competitor listings. You are generating maximum return of your advertising spend/investment effectively by use of keyword targeted ad copy and effective max-bid management techniques.
3. Performance Insights
   Google Shopping campaigns provide seller rich analytics regarding impressions, clicks and conversions. These suggestions will assist Amazon sellers fine-tune their ad strategy, improve their product listings, and strategically plan to optimize for next time.

Best Practices for Google Shopping Campaigns as an Amazon Seller

• Optimize Product Data: Make sure you have accurate, high-quality, keyword optimized product titles, product descriptions and product images. Google uses this data to associate your products with relevant search queries.
• Campaign Segmentation: Create separate campaigns for different product categories or price levels. For example: campaigns could be low-end, mid-level or high-end. Therefore, now you can specifically bid for different categories or the scarce products, and also help budget.
• Smart Bidding Strategies: You can let Google do automatic bidding by conversions while allowing yourself to establish a spending limit. In other words, as Google spends your dollars, your ads will show to only the right people, with the right message, at the right time.
• Monitor Performance Regularly: Examine the performance from the campaigns including CTR, Conversion Rate and ROAS. If your ad performance is lagging, switch it off and use what you would have spent on to budget for the performing products.

How Amazon Sellers Can Maximize Results with Google Shopping Ads

Integration! When you take the campaigns and aligned it with optimized Amazon listings, you create an ease of buying for the customer. Integrating seasonal behaviors, sales promotions, and competitive-priced products should give performance a boost and drive traffic back to your Amazon store.

In addition, you would want to be testing of creative, bidding strategies, and audiences. Continuous optimization is essential so that you remain competitive and profitable amongst the crowded advertising space. Learn more about our strategies to maximize your ecommerce performance on Google.

Conclusion: Partner with Experts to Maximize Impact

Google Shopping campaigns may yield new growth opportunities for Amazon sellers, that being said they must be established, optimized and actively managed. If you want to have the best opportunities to maximize your return on your campaigns, working with Amify by Cart.com will help you as we are focused on advertising on Amazon and, we have experts that can help you to set up and manage google shopping campaigns for maximum visibility, clicks and conversion.