Scaling a skincare brand from challenger to category leader
A fast-growing skincare challenger brand partnered with Cart.com to accelerate its path to category leadership in one of the most competitive spaces in ecommerce.
A fast-growing skincare challenger brand partnered with Cart.com to accelerate its path to category leadership in one of the most competitive spaces in ecommerce. The brand sought to expand its market presence by acquiring new customers through both core and new product launches. Over multiple years, Cart.com designed and executed a growth strategy that combined best-in-class content, operational excellence, and continuous optimization to unlock sustained performance at scale.
Creative optimization
We developed world-class product detail pages, A+ content, and brand storefronts to elevate storytelling, build trust, and drive conversion.
Supply chain and operations
Cart.com improved fulfillment and inventory management processes to enable scalability, prevent stockouts, and ensure seamless customer experience across peak periods.
Merchandising and media
Relentless optimization of advertising, placements, and promotions maximized visibility and performance across the Amazon channel and beyond.
Results
53%
YoY GMV growth
Outpacing the category average of 18%
$60M
Total GMV driven
Through Cart.com’s multi-year growth strategy.
$4.5M
Annual sales velocity
Generated from new product launches.
$3M
Monthly run rate
Achieved through operational and media excellence.
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