Amazon + Netflix: What This Partnership Means for DSP Advertisers

Amazon recently announced a major partnership with Netflix. Through this deal, Netflix inventory will now be available via Amazon DSP. Brands can now programmatically reach Netflix audiences in ways that were previously impossible.

This partnership is an extension of Amazon’s push into premium inventory and the opportunity for advertisers to build awareness on one of the most popular streaming platforms.

What Does This Means for DSP Advertisers

Amazon DSP enables advertisers to reach audiences through Amazon sites and apps as well as third-party exchanges. The availability of Netflix inventory gives DSP advertisers access to more engaged viewers in an environment where there are fewer ads.

Additionally, brands can have targeted campaigns through segmenting capabilities to precisely reach the audiences they want with Amazon first-party shopper data and Netflix viewership data. This can lead to greater campaign efficiency and overall ROI, particularly on brand awareness campaigns.

SiriusXM and More Premium Inventory Coming Soon

Next week, SiriusXM will launch their own partnership with Amazon DSP which will increase the amount of premium inventory available. Advertisers will see more opportunities to reach engaged, high-value audiences across multiple entertainment platforms.

Amazon’s ongoing expansion is a clear indication that they want advertisers to lean on their DSP platform as a premium reach solution. The brands that take advantage of these fresh partnerships early will have a first-mover advantage.

Why This Is Important for Brands

Premium inventory is crucial for brands because brands now have access to audiences that are difficult to reach in standard digital channels. With Netflix and soon to be partnered with SiriusXM, in essence, brands will be able to message relevantly within engaged environments to audiences.

Aside from just premium inventory, Amazon’s DSP will allow brands to do this with quality targeting, accurate control over frequency and performance measurement which is critical for DTC brands, CPG brands, and brands looking for brand lift with entertainment audiences.

How to Get Started

To take advantage of these new opportunities, brands should:

1. Review current DSP campaigns and budgets.
2. Identify goals for brand awareness and reach.
3. Partner with Amazon DSP specialists to integrate Netflix and SiriusXM inventory into campaigns.
4. Test and optimize campaigns using Amazon’s measurement tools to track performance.

By acting quickly, brands can ensure they maximize visibility on these premium platforms before competition grows.

Conclusion

Amazon’s partnership with Netflix marks a significant shift in programmatic advertising. Combined with upcoming deals like SiriusXM, DSP advertisers now have more premium inventory than ever. Brands that leverage these opportunities can boost awareness, reach engaged audiences, and improve overall campaign performance.

For guidance on navigating Amazon DSP and integrating these new partnerships into your strategy, reach out to Amify by Cart.com. Our team can help you maximize your programmatic advertising potential and capture new growth opportunities.