Eight Tips to Help Products Climb Amazon’s Rankings
News & Insights Eight Tips to Help Products Climb Amazon’s Rankings For most customers, Amazon is simply an online marketplace. It…
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Design your Amazon Storefront for Growth
News & Insights Design your Amazon Storefront for Growth As the face of your products on Amazon, any brand owner can appreciate the opportunity that an Amazon Storefront provides. However, it’s essential to keep in mind that design and branding are skills and not something to take lightly. While the platform has gone to great…
The Path to Amazon Marketplace Success
News & Insights The Path to Amazon Marketplace Success Success within the e-commerce business model requires a unique mix of business strengths. This is especially true when brands are pursuing customers in multiple ways. For example, growing a direct-to-consumer website is much different than winning on an online marketplace like Amazon, where companies face fierce…
Finding the Right Amazon Optimization Partner
News & Insights Finding the Right Amazon Optimization Partner Amazon’s competitive environment presents a challenge for sellers on the platform. In pursuit of winning the Buy Box and climbing to the top of the site’s organic ranking, they often need to become an expert in building brand awareness, designing Amazon advertising campaigns and managing customer…
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The Importance of Amazon Copywriting
News & Insights The Importance of Amazon Copywriting Amazon copywriting is more than just words. For sellers on the world’s largest e-commerce marketplace, the copywriting they feature has a tremendous effect on everything from algorithm performance to customer satisfaction. Find out exactly why it matters so much and how you can do it better. Search…
An Introduction to Amazon DSP
News & Insights An Introduction to Amazon DSP Amazon advertising is often an important part of winning on the platform. But it can also play a role for e-commerce brands who aren’t relying on Seller Central to reach all of their customers. Instead, Amazon’s Demand Side Platform allows companies to launch a video or display…
Simplify Amazon Store Management with an Agency Partner
News & Insights Simplify Amazon Store Management with an Agency Partner Simplify Amazon Store Management with an Agency Partner Amazon store setup is designed to be relatively simple for brands utilizing the platform. And while the individual steps required are within the capabilities of most sellers, achieving the desired results is often more complicated. Pursuing the…
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Three Quick Takeaways from Amazon’s Q3
News & Insights Three Quick Takeaways from Amazon’s Q3 After a difficult start to the year for both the economy and most e-commerce brands, Amazon recently updated investors on its third-quarter earnings and what lies ahead. The global giant shared that even though Amazon Web Services showed some concerning signs of deceleration, their e-commerce division displayed more…
Amify Makes a Strong Showing at 2022 MarCom Awards
News & Insights Amify Makes a Strong Showing at 2022 MarCom Awards Amify, the groundbreaking Amazon agency, recently extended its track record of providing award-winning optimization services for sellers on the dominant e-commerce platform. Four of Amify’s partners received a MarCom Award in the 2022 competition thanks to an outstanding Amazon presence, created in collaboration…
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8 Amazon Areas to Improve with Outsourced Optimization
News & Insights 8 Amazon Areas to Improve with Outsourced Optimization A few improvements to an Amazon product listing can go a long way. Whether you’re trying to win the Buy Box or want to strengthen your branding, it can be challenging to determine where to focus your efforts. However, as competition on the…
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The Questions to Ask When Searching for an Amazon Partner
News & Insights The Questions to Ask When Searching for an Amazon Partner Most of our brand partners come to Amify from other Amazon service providers, unhappy with the service they have received. However, after hearing their stories, it’s clear that asking the right questions during their search could have helped companies avoid a terrible…
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The Advantages of an Amazon Agency
News & Insights The Advantages of an Amazon Agency As competition increases for the top spots in Amazon’s search results and sales on the platform become a fundamental factor for a brand’s success, a growing number of sellers are turning to full-service Amazon agencies to find an edge. These Amazon consulting partners can provide…
The Glossary of Acronyms and Terms Every Amazon Business Needs
News & Insights The Glossary of Acronyms and Terms Every Amazon Business Needs Before you can begin to understand all the tools and strategies that lead to success on Amazon, a language lesson could be the most important first step. At Amify, we have the expertise to guide you through every challenge the platform puts in…
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Build your Brand with Amazon Sponsored Display
News & Insights Build your Brand with Amazon Sponsored Display Most Amazon sellers know that the platform’s search algorithm is crucial to their brand’s success. But few realize there is more to the formula than getting in front of the right customers quickly. Staying on a shopper’s radar throughout the decision-making process is often just…
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Six Common Mistakes Brands Make on Amazon
News & Insights Six Common Mistakes Brands Make on Amazon Amify has been helping brands sell on the Amazon platform for more than a decade, and we have seen and made our fair share of mistakes during that time. However, we know it’s valuable to reflect on the lessons we have learned during this past…
1P Vendor or 3P Seller, Survival on Amazon Starts with these Seven Strengths
News & Insights 1P Vendor or 3P Seller, Survival on Amazon Starts with these Seven Strengths The Amazon marketplace is home to products from both first-party (1P) vendors and third-party (3P) sellers. A 1P relationship features items that Amazon buys and resells directly to customers. The 3P model is a direct-to-consumer sale using Amazon as…
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Answers to your Biggest MSRP and MAP Pricing Questions
News & Insights Answers to your Biggest MSRP and MAP Pricing Questions Driving sales and maximizing profitability requires an environment where an authorized retailer doesn’t feel pressure to sell a product for the lowest price possible. Instead, taking steps that maintain the item’s profit margins and convey the brand’s value is a much more effective…
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Simplify your sales with Amazon Multi-Channel Fulfillment
News & Insights Simplify your sales with Amazon Multi-Channel Fulfillment Even as Amazon grows its share of online sales, the company continues to pioneer ways to disrupt the e-commerce industry beyond its retail marketplace. First, its huge network of distribution warehouses made fast shipping a mainstay of customer expectations. Now, a relatively new service invites brands…
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Boost Sales with Amazon Product Videos
News & Insights Boost Sales with Amazon Product Videos Every Amazon business looks for ways to attract new customers and grow its sales. In recent years, many have found that incorporating video into a product’s amazon listing can increase conversion rates and improve the overall health of an Amazon seller account. Unfortunately, it’s not as…