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The Path to Amazon Marketplace Success

News & Insights The Path to Amazon Marketplace Success Success within the e-commerce business model requires a unique mix of business strengths. This is especially true when brands are pursuing customers in multiple ways. For example, growing a direct-to-consumer website is much different than winning on an online marketplace like Amazon, where companies face fierce…

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The Importance of Amazon Copywriting

News & Insights The Importance of Amazon Copywriting Amazon copywriting is more than just words. For sellers on the world’s largest e-commerce marketplace, the copywriting they feature has a tremendous effect on everything from algorithm performance to customer satisfaction. Find out exactly why it matters so much and how you can do it better.  Search…

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An Introduction to Amazon DSP

News & Insights An Introduction to Amazon DSP Amazon advertising is often an important part of winning on the platform. But it can also play a role for e-commerce brands who aren’t relying on Seller Central to reach all of their customers. Instead, Amazon’s Demand Side Platform allows companies to launch a video or display…

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Simplify Amazon Store Management with an Agency Partner

News & Insights Simplify Amazon Store Management with an Agency Partner Simplify Amazon Store Management with an Agency Partner Amazon store setup is designed to be relatively simple for brands utilizing the platform. And while the individual steps required are within the capabilities of most sellers, achieving the desired results is often more complicated. Pursuing the…

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Amify Makes a Strong Showing at 2022 MarCom Awards

News & Insights Amify Makes a Strong Showing at 2022 MarCom Awards Amify, the groundbreaking Amazon agency, recently extended its track record of providing award-winning optimization services for sellers on the dominant e-commerce platform. Four of Amify’s partners received a MarCom Award in the 2022 competition thanks to an outstanding Amazon presence, created in collaboration…

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The Advantages of an Amazon Agency

News & Insights The Advantages of an Amazon Agency As competition increases for the top spots in Amazon’s search results and  sales on the platform become a fundamental factor for a brand’s success, a growing number of sellers are turning to full-service Amazon agencies to find an edge.  ‍ These Amazon consulting partners can provide…

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1P Vendor or 3P Seller, Survival on Amazon Starts with these Seven Strengths

News & Insights 1P Vendor or 3P Seller, Survival on Amazon Starts with these Seven Strengths The Amazon marketplace is home to products from both first-party (1P) vendors and third-party (3P) sellers. A 1P relationship features items that Amazon buys and resells directly to customers. The 3P model is a direct-to-consumer sale using Amazon as…

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Simplify your sales with Amazon Multi-Channel Fulfillment

News & Insights Simplify your sales with Amazon Multi-Channel Fulfillment Even as Amazon grows its share of online sales, the company continues to pioneer ways to disrupt the e-commerce industry beyond its retail marketplace. First, its huge network of distribution warehouses made fast shipping a mainstay of customer expectations. Now, a relatively new service invites brands…

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