Unauthorized sellers are a persistent problem for anyone selling on the Amazon Marketplace. These unscrupulous sellers harm brands and manufacturers by cutting into their sales and damaging their reputations. Amazon typically doesn’t do much to police the situation—they view cutthroat pricing competition as a benefit
Read More
Part One of this series breaks down who unauthorized sellers on Amazon are and the threats they pose. Now we’ll look at how you can monitor this menace––and fight back. How Can You Police Unauthorized Sellers? Not all Amazon unauthorized sellers are, of course, bad
Read More
Whether your brand is selling products on Amazon for the first time or reevaluating an existing sales strategy, it’s common to struggle with the decision to go the Vendor Central (1P) or Seller Central (3P) route. Making an informed choice begins with understanding the key
Read More
| Brian MacDonald, a seasoned agency executive, named Amify VP of Strategy and Advertising | Shelly Helser, a 29-year former P&G executive, named VP of Operations | Executive staff expansion follows the opening of Amify’s second headquarters in Cincinnati, Ohio CINCINNATI, Jan. 14, 2020 /PRNewswire/
Read More
So we didn’t get Amazon’s HQ2. But Cincy is still attracting companies because of Amazon. Here’s why Posted: 5:30 AM, Jan 08, 2020 Source: WCPO Cincinnati Updated: 8:43 AM, Jan 08, 2020 Article and Photo By: Lisa Smith Timing was everything for Carrie Sarver, who
Read More
An Apparel Brand Increased Their Amazon Net Revenue by 56%. At Amify, we work with our clients to make sure they are in the best Amazon-selling model for their brand. We believe that selling directly to your customers via Seller Central and Fulfilled By Amazon
Read More
The Amazon purge is coming, which means many sellers will soon be forced to switch from Amazon Vendor Central (First Party or 1P) to Amazon Seller Central (Third Party or 3P). Whether your brand is a part of the purge or switching from 1P to
Read More
One of the most significant headaches for Brands selling to Amazon (1P – Vendor Central) or directly on Amazon (3P – Seller Central) is MAP violations and the proliferation of unauthorized sellers selling your product and competing for the buy-box. This proliferation often results in
Read More
October 14th, 2019 Have you been using off-Amazon advertising and marketing channels to drive traffic to your Amazon brand store or product listings? If you have been running ads on Facebook or Google, it can be hard to measure the direct impact of your efforts.
Read More