How to Use Amazon DSP & Off-Amazon Advertising to Drive Amazon Growth
Is your brand in a competitive category on Amazon, or do you need to find new, cost-effective pockets of growth? When the costs for Sponsored Brand, Product, and Video ads are high for a given category, you can look to Amazon DSP and Off-Amazon Advertising to drive growth.
In this webinar, we will cover:
1.) What is Amazon DSP, and how can you use it? What is the role of DSP in your ad mix?
2.) How do brands use off-Amazon advertising to drive Amazon growth?
3.) When is it the right time to use Amazon DSP or Off-Amazon advertising?
4.) How much should you invest in these tactics?
You’ll walk away with an understanding of new advertising tools and tactics to implement to drive growth on Amazon.
Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.
Nate Ellis – VP, Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery.
Brian MacDonald – Chief Strategy Officer at Amify – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.