Choosing the Right Amazon Ad Agency: 5 Things to Look for in 2025

Finding the right Amazon ad agency can make the difference between scaling profitably—or wasting thousands in ad spend.

With competition rising and CPCs increasing across every category, brands are turning to experts to manage their Sponsored Products, Sponsored Brands, and DSP campaigns more strategically. But not all Amazon ad agencies are created equal.

In this post, we’ll break down exactly what to look for (and what to avoid) when evaluating your next Amazon advertising partner.

Why Work With an Amazon Ad Agency?

If your Amazon Ads feel like a black box—or worse, a money pit—it’s time to consider an agency.

Here’s what the right Amazon ad agency can do for your brand:

• Maximize return on ad spend (ROAS)
• Reduce ACoS through better keyword segmentation and targeting
• Optimize across Sponsored Products, Brands, and Display
• Unlock DSP targeting and retargeting capabilities
• Align ad strategy with organic ranking and inventory velocity

If you’re spending thousands per month on ads, expert oversight isn’t a luxury—it’s a necessity.

5 Things to Look for in an Amazon Ad Agency

1. Proven Amazon Ad Expertise (Not Just General PPC)

Running Amazon ads isn’t the same as running Google or Meta ads. Amazon’s ad platform is built around retail intent, and mastering it requires:

• Deep understanding of keyword targeting (broad vs. phrase vs. exact)
• Familiarity with campaign structures for Sponsored Products, Sponsored Brands, and DSP
• Ongoing A/B testing of creatives and copy
• Use of first-party data for audience refinement

Red flag: Agencies that pitch “Amazon advertising” but only talk about Google tactics.

2. Clear, Transparent Reporting

A good agency makes it easy to understand where your money is going—and what it’s doing.

You should receive clear reports showing:

• ROAS, ACoS, TACoS
• Performance by keyword, ASIN, and campaign
• Budget pacing and recommendations
• Organic vs. paid sales lift

If you’re left guessing about performance, you’re flying blind.

Red flag: Monthly reports that only summarize spend and clicks without actionable insight.

3. Full-Funnel Strategy (Not Just Bid Tweaking)

Amazon advertising is more than keyword bidding. The best ad agencies align your campaigns with:

• Listing quality and conversion rate
• Inventory levels and FBA timing
• Organic keyword goals (via Amazon SEO)
• Competitive landscape and seasonality

An expert agency doesn’t just run ads—they build strategy that moves product.

Red flag: Agencies that ignore listing content or don’t audit your creative.

4. DSP Capability and Retail Media Expertise

In 2025, winning on Amazon means going beyond search.

Amazon’s DSP (Demand-Side Platform) unlocks advanced targeting:

• Retargeting past product viewers
• Lookalike audiences using Amazon data
• Contextual targeting on- and off-Amazon

If you’re not tapping into DSP, you’re missing out on powerful upper- and mid-funnel opportunities.

Red flag: Agencies that say “we’ll get to DSP later” but never do.

5. Amazon-First Focus

Amazon is a unique beast—and your agency should live and breathe it.

Look for teams that:

• Work exclusively or primarily on Amazon
• Stay current with algorithm changes, policy updates, and ad betas
• Understand how ads impact Buy Box, reviews, and SEO

Your brand deserves a team that’s all-in on Amazon—not one splitting focus across 10 other platforms.

Red flag: Generalist agencies that list Amazon under “Other Platforms We Support.”

Final Thoughts: The Right Amazon Ad Agency Drives Results

Advertising on Amazon in 2025 is more complex—and more competitive—than ever. Choosing the right Amazon ad agency means finding a partner that’s strategic, transparent, and obsessed with driving performance.

At Amify, we manage over $100M in annual marketplace sales across Sponsored Products, Sponsored Brands, and Amazon DSP. Our Amazon-first team acts as an extension of your business—focused on results, not just reports.

📈 Ready to scale your Amazon ads the smart way? Let’s talk about building a data-driven strategy for your brand.