What is Amazon Brand Registry and How to Get Started

Selling on Amazon without brand protection puts your business at risk. Unauthorized sellers, inaccurate listings, and brand dilution can all chip away at customer trust—and your margins. That’s where Amazon Brand Registry comes in.

If you’re serious about growing your brand on Amazon, understanding and enrolling in Brand Registry is non-negotiable. Here’s what it is, how to qualify, and how Amify helps brands maximize the value of registration.

What is Amazon Brand Registry?

Amazon Brand Registry is a program that gives brand owners increased control over their product listings, brand representation, and protection against infringement. It also unlocks powerful tools like A+ Content, Brand Stores, Sponsored Brands ads, and more.

By enrolling, brands can:

• Detect and report counterfeit listings more easily
• Gain access to automated brand protection tools
• Unlock marketing and content features to enhance their listings
• Monitor brand performance and search behavior with advanced analytics

Amazon Brand Registry requirements

To qualify for Brand Registry on Amazon, you’ll need:

1. A registered trademark issued by the U.S. Patent and Trademark Office (USPTO) or the appropriate authority in your country.
2. An Amazon account (Seller Central or Vendor Central).
3. Proof that you own the trademark, such as the trademark number and brand name.
4. A product or packaging image showing the brand name or logo.
5. A list of product categories where your brand should be listed.

Without a registered trademark, you won’t be able to access Brand Registry. However, Amazon accepts both word marks and design (logo) marks.

Tip: If your trademark is still pending, Amazon’s IP Accelerator program can help speed up approval.

Why Brand Registry matters for your growth

Registering your brand is more than a defensive move—it’s a growth enabler.

With Brand Registry, you can:

• Create richer content with A+ Content and Amazon Stores
• Control your brand narrative across all listings
• Access Brand Analytics to inform product and ad strategies
• Boost ad performance with Sponsored Brand campaigns
• Limit rogue sellers and unauthorized edits to your listings

How Amify helps with Brand Registry and beyond

At Amify, we go well beyond helping you register your brand on Amazon. Our full-service marketplace management team ensures that once you’re enrolled, you’re set up to grow efficiently and profitably.

Here’s how we support brands post-registration:

• Storefront and A+ Content design to fully leverage enhanced brand content tools
• Brand protection monitoring to catch and address unauthorized sellers
• Ad strategy and execution using data from Brand Analytics
• Ongoing catalog optimization to ensure listings reflect your brand correctly
• Cross-functional Amazon expertise to manage compliance and account health

Whether you’re registering your brand for the first time or already enrolled, Amify helps brands turn Brand Registry access into real marketplace advantage.

Final thoughts

Brand Registry on Amazon is a must-have if you’re a brand owner looking to scale on the platform. It offers essential tools for protection, visibility, and performance—but it’s only as valuable as how you use it.

That’s where Amify comes in. We help brands not just check the box but capitalize on every advantage that comes with registration.

Need help maximizing Brand Registry? Talk to our team and see how we can support your Amazon strategy.