Amazon Competitor Analysis: How to Stay Ahead in 2025

As an e-commerce seller, it is essential not only to have quality products to sell on Amazon, but also to have competitive intelligence related to your competitor’s strategic position. Amazon competitor analysis enables sellers to identify opportunities, manage risks and adjust their strategy to maximize sales.

When launching a new product or expanding a catalog, understanding your competition is critical in making the right decisions.

What is Amazon Competitor Analysis?

Amazon competitor analysis involves tracking and analyzing your competitors including their product, pricing, advertising and overall performance on Amazon. This includes:

• Products: What are they selling, and what type of variations do they offer?
• Pricing: Are their products typically higher or lower than yours?
• Advertising: Are they doing Sponsored Products, Sponsored Brands and display ads?
• Reviews: What are the reviews saying, and how can I leverage that?

By analyzing and understanding this information, sellers can create actionable plans to surpass their competitors while winning more of the market share.

Important Metrics to Track in Amazon Competitor Analysis

When doing an Amazon competitor analysis, you may consider tracking the following metrics:

1. Best Seller Rank (BSR): BSR indicates a product’s sales momentum relative to its overall category. Monitoring your competitors BSR gives you further insight into their demand (sales velocity).
2. Pricing & Promotions: Track the pricing of your competitors’ products. Are they engaging in discounting, bundling, and/or coupon activity? Adjusting your strategy accordingly can lead to better competitiveness.
3. Review Quantity & Quality: If you have a high number of reviews with good ratings, it shows trust and authority. Look for gaps that provide you distinctions of product or customer pain points.
4. Advertising Presence: Look to see what products are advertising and what type of ads they are using. If you know this, you can better identify potential opportunities for your campaigns.
5. Keyword Rankings: See what keywords competitors organically rank for as well as rank for ads. You can now use this data to inform your own listing optimization and PPC.

Tools to Make Competitor Analysis Easier

You don’t have to track every competitor by hand. Below is a list of a few tools that automate or simplify competitor analysis:

• Helium 10: gives you BSR, reviews and keyword rankings.
• Jungle Scout: lets you evaluate performance metrics and view trends.
• SellerApp: is primarily focused on advertising but has a competitor dashboard with a plethora of keyword insights.
• Keepa: gives you lets you track pricing and sales history to see how your competitors market their space.

Using these tools helps sellers find data-driven insights and take action swiftly in a competitive market.

Using Insights from Amazon Competitors

Collecting data is only the first step, the value is translating insights into strategy:

• Optimize Listings: Change your titles, bullet points, and backend search terms based on what you find as gaps in competitors’ listings.
• Augment Pricing Strategy: Competitive pricing insight allows you to being better and showcase your value proposition.
• Refine Advertising Campaigns: Focus spend on underperforming competitor keywords or categories.
• Develop Products: Create unmet needs or features that connect to underlying customer pains that your competitors miss.
• Market Trend Monitoring: See who is gaining on each category and anticipate seasonality and shifts before they impact your sales.

Best Practices for Continuous Amazon Competitor Analysis

1. Monitor the Competition: Amazon is an evolving marketplace; weekly monitoring keeps you in the know.
2. Benchmark Performance: Always get a sense of top competitors and compare your product performance to set goals.
3. Act Quickly on Every Type of Data: Insights lose their value if you don’t get a chance to adjust your strategy quickly.
4. Concentrate on Your Own Differentiation: Don’t merely copy the competition during your analysis and imitate it. You can only truly win by differentiating yourself from the competition.

Conclusion

Amazon competitor analysis is a valuable component to include when planning your Amazon strategy. Amazon sellers use their analysis of competitors’ products, pricing, reviews, and advertising tactics to inform and improve their results while increasing brand visibility.

If you’re interested in improving your Amazon competitor analysis and soil the true potential of the Amazon Marketplace, do yourself a favor of considering Amify by Cart.com. With data-backed strategies, actionable insights to improve your product results, and experience working alongside sellers to visibly outperform competition, we are here to help.