Amazon Honeymoon Period Tactics for Reviews & Product Listing Pages

News & Insights

Amazon Honeymoon Period Tactics for Reviews & Product Listing Pages

Since your new product or brand on Amazon will only be able to take advantage of the honeymoon period for a certain amount of time (typically 90 days), you must create a plan that helps you launch successfully. Making slight changes to your product listing page and securing early reviews are a couple of tactics that will help you conquer the honeymoon period.Here is an overview of the mentioned tactics:1) Amazon Vine:  This program sends free product to “professional” Amazon reviewers in a program that Amazon manages. The reviewers are not people who are naturally seeking out the product.Cost: Only the cost of sending free productWhat you need: -Brand Registry-FBA Inventory-Fewer than 30 reviewsWhat you get:-60-90% review rate-Up to 30 reviews (or less depending on how many you’re willing to give away)-Can be overzealous reviews (good and bad – think like movie critics!)Timing: Reviews begin appearing two weeks after submission

3) Thumbnails: Best practices should be applied to your thumbnails when you launch to give your brand the best chance to convert shoppers.-5-7 images + 2 videos per ASIN-Lifestyle/Use images-Graphic Overlays-On brand

4) Bullet Description Copy: The leftmost words are essential for those people that scan-Ensure copy is SEO optimized for top searched keywords and consumer-friendly -Create attention-grabbing headings for each bullet-Consider the order and priority of bullet points-Use tools like Helium10 and Jungle Scout to understand what organic keywords you should include.

5) A+ Content: This is for people wanting more info before purchase and it’s especially critical for new products and brands.-Sign up for Brand Registry to access A+ Content and Brand Stores-Be attention-getting, with Brand colors, imagery, and equity assets-Show images of features, benefits, and product usage-Share your brand story

To learn more about what the honeymoon period is and how you can take advantage of it when launching new products, check out our webinar “How to Harness the Power of the Amazon “Honeymoon” Period for New Product Launches”.

More Resources And Articles

Concerned about managing future inventory needs on Amazon? Start with these four critical demand planning areas to ensure success.

Four Areas to Focus Amazon Demand Planning Efforts

Learn how to establish a pricing strategy on Amazon that drives sales and maximizes profit margins.

Create a Winning Amazon Pricing Strategy

Accurate inventory forecasting for your Amazon inventory is incredibly valuable. Here are strategies to strengthen your inventory management.

Understanding and Implementing Amazon Inventory Forecasting Strategies

Learn how to maximize your brand's reach and profitability by targeting those most likely to buy with Amazon Sponsored Display audiences.

Put Amazon Sponsored Display Audiences to Work for Your Brand

Learning how to use A/B testing effectively for better product listings and higher conversions on Amazon can increase your visibility.

Build Better Amazon Listings with A/B Testing

Boost sales with proven optimization strategies for your Amazon listings that lead to more visibility and generate higher conversions.

Optimize Your Amazon Listings for Growth

Stop struggling with high Amazon advertising costs? These six tactics can help your brand reduce your Amazon PPC costs and increase ROI.

6 Ways to Reduce Amazon PPC Costs

If you're an Amazon seller looking for ways to stand out from the competition, learn how rebranding your products can help grow visibility and sales.

An Amazon Seller’s Guide to Rebranding

Contact Us

Learn more about how we can help your Amazon business succeed!