Amazon in 90 Seconds: How to Assess Amazon Creative

News & Insights

Amazon in 90 Seconds: How to Assess Amazon Creative

Video Transcript:

Hello everybody. It’s Sean Lee, the Chief Marketing Officer at Amify.

Today, I wanted to spend a little bit of time talking about how you can assess Amazon and digital creative. There are really four things that I look for when assessing digital creative.

The first is does it showcase your brand benefit, and is it on brand equity?

The second is, is it attention-grabbing? You want to make sure that you’ll disrupt somebody on Amazon or while they’re scrolling through the feed.

The third is, does it use your brand’s recognizable assets? So think your patterns, your shapes, your colors, and your logos. Somebody should recognize that it’s your brand the moment that they see that asset.

And finally, is it simple and is it clear?

This is extremely important if you’re going to overlay benefit language on top of visuals. They should be no more than 5 to 10 words and have the same impact that an end cap at Target or a floor stand at Kroger would have with your consumers.

You only have a short amount to grab their attention.

I want to share a few examples of some of the creative we’ve created at Amify. All of these examples are attention-grabbing, using benefit overlays in a mix of brand and lifestyle imagery that is very clearly the brand when you see it.

If you have any questions, we’d love to talk about your Amazon creative and how we could help improve it.

Thank you everybody. Appreciate it.

More Resources And Articles

Amazon Negative Keywords: A Guide to Optimizing Your PPC Campaigns

Author: Jameel Sumra

Jul 25, 2025

Why Most Amazon Health & Beauty Brands Struggle with Repeat Purchases—and How to Fix It

Author: Jameel Sumra

Jul 24, 2025

prime day recap

Prime Day 2025 Recap: What Happened, What Worked, and What’s Next

Author: Jameel Sumra

Jul 21, 2025

amazon health supplements

Amazon Health Supplements: Cracking the Code for SEO and PPC Strategy in 2025

Author: Jameel Sumra

Jul 17, 2025

amazon ppc ads

Amazon PPC Ads Are Evolving: How to Compete Without Overspending in 2025

Author: Jameel Sumra

Jul 16, 2025

amazon buy box

Amazon Buy Box: The Truth Beyond Price and Prime

Author: Jameel Sumra

Jul 15, 2025

amazon consulting services

Amazon Consulting Services: Key Signs It’s Time to Hire an Expert

Author: Jameel Sumra

Jul 14, 2025

amazon retail strategies

Amazon Retail Strategies: 5 Ways Retail Brands Are Expanding Profitability in 2025

Author: Jameel Sumra

Jul 12, 2025

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is for validation purposes and should be left unchanged.