Amazon in 90 Seconds: How to Assess Amazon Creative

News & Insights

Amazon in 90 Seconds: How to Assess Amazon Creative

Video Transcript:

Hello everybody. It’s Sean Lee, the Chief Marketing Officer at Amify.

Today, I wanted to spend a little bit of time talking about how you can assess Amazon and digital creative. There are really four things that I look for when assessing digital creative.

The first is does it showcase your brand benefit, and is it on brand equity?

The second is, is it attention-grabbing? You want to make sure that you’ll disrupt somebody on Amazon or while they’re scrolling through the feed.

The third is, does it use your brand’s recognizable assets? So think your patterns, your shapes, your colors, and your logos. Somebody should recognize that it’s your brand the moment that they see that asset.

And finally, is it simple and is it clear?

This is extremely important if you’re going to overlay benefit language on top of visuals. They should be no more than 5 to 10 words and have the same impact that an end cap at Target or a floor stand at Kroger would have with your consumers.

You only have a short amount to grab their attention.

I want to share a few examples of some of the creative we’ve created at Amify. All of these examples are attention-grabbing, using benefit overlays in a mix of brand and lifestyle imagery that is very clearly the brand when you see it.

If you have any questions, we’d love to talk about your Amazon creative and how we could help improve it.

Thank you everybody. Appreciate it.

More Resources And Articles

Discover key ecommerce marketing strategies to elevate your Amazon business, enhance brand visibility, and boost sales.

Build Your Amazon Brand with Ecommerce Marketing Fundamentals

Explore how Google Ads can grow your Amazon sales by increasing product awareness and driving targeted traffic to your listings.

Drive Amazon Revenue with Google Ads

Learn how to choose an Amazon partner that brings valuable experience to the pursuit of your brand's growth goals.

Achieve Success with an Amazon Partner

Discover how to navigate an ASIN suspension on Amazon, understand why they occur, and learn the steps to reinstate your product listings.

Don’t Allow an ASIN Suspension to Derail Your Amazon Sales

Harness the power of Amazon Follow to boost your brand's success, create lasting customer relationships, & build up your brand loyalty.

Build Brand Loyalty with Amazon Follow

Product compliance on Amazon is very important so build an approach that will help you avoid the consequences of non-compliance.

Product Compliance is the First Step to Winning on Amazon

Navigate the complexities of profit margin on Amazon with our comprehensive guide to one of the most important metrics for any seller.

Strengthen your Approach to Profit Margin on Amazon

Amazon reported their quarterly earnings and gave an update on the trends they are seeing.

What Does Amazon’s Q3 2023 Earnings Report Mean for Ecommerce Brands

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
Hidden
Hidden
Hidden
Hidden
Hidden