Amazon in 90 Seconds: Importance of Optimized Content

News & Insights

Amazon in 90 Seconds: Importance of Optimized Content

Video Transcript:

Hi there, my name is Sam Thurstone and I’m with Amify.

I wanted to take a moment to talk with you about the importance of optimized content for your Amazon listings.

When you think about the shopper experience and how drastically different it is on Amazon as opposed to being in a physical store where there, a consumer can pick up your product, look at the packaging and beautiful design.

On Amazon, there’s really only so much that they can rely on but a large portion of that lies in the content aspect

and we believe there needs to be a healthy balance of graphic overlays, lifestyle images, key benefit call out, to really communicating the value of your brand and telling your brand story in a unique way that resonates in the minds of consumers.

When doing so effectively, we’ve seen conversion rate increases anywhere from 10%-40%.

So if it’s not something that you’ve done recently as a brand, it might be something worth thinking about.

More Resources And Articles

Concerned about managing future inventory needs on Amazon? Start with these four critical demand planning areas to ensure success.

Four Areas to Focus Amazon Demand Planning Efforts

Learn how to establish a pricing strategy on Amazon that drives sales and maximizes profit margins.

Create a Winning Amazon Pricing Strategy

Accurate inventory forecasting for your Amazon inventory is incredibly valuable. Here are strategies to strengthen your inventory management.

Understanding and Implementing Amazon Inventory Forecasting Strategies

Learn how to maximize your brand's reach and profitability by targeting those most likely to buy with Amazon Sponsored Display audiences.

Put Amazon Sponsored Display Audiences to Work for Your Brand

Learning how to use A/B testing effectively for better product listings and higher conversions on Amazon can increase your visibility.

Build Better Amazon Listings with A/B Testing

Boost sales with proven optimization strategies for your Amazon listings that lead to more visibility and generate higher conversions.

Optimize Your Amazon Listings for Growth

Stop struggling with high Amazon advertising costs? These six tactics can help your brand reduce your Amazon PPC costs and increase ROI.

6 Ways to Reduce Amazon PPC Costs

If you're an Amazon seller looking for ways to stand out from the competition, learn how rebranding your products can help grow visibility and sales.

An Amazon Seller’s Guide to Rebranding

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)