Amazon Indexes A+ Content: What Sellers Need to Know in 2025

Amazon A+ Content is a great opportunity to showcase your brand and convey product details. But many sellers, while developing A+ content, wonder: does Amazon index A+ content for searching purposes? Understanding how this additional product content affects search visibility and SEO ultimately helps increase traffic and convert sales on the Amazon platform.

What Is Amazon A+ Content?

A+ Content (Enhanced Brand Content, or EBC, for seller accounts) is a tool that allows brands to create richer product pages that enhance the consumer experience through the use of images, comparison charts, lifestyle imagery, and expanded product copy. In essence, A+ Content helps consumers make informed purchase decisions, reduces returns, and increases conversions.

Does Amazon Index A+ Content?

The answer is both “yes” and “no”. Amazon will index some sections of A+ Content, but not all characteristics of the area are indexed. The product title, bullet points, and product description sections are still the key areas for indexing keywords. The text contained in the A+ content modules (images or other additional content other than the description area) may not have any indexing effect or limited indexing at most.

A+ content can have indirect effects on SEO. If well-designed, A+ content can:

• Effectively improve click-through rates from organic search results.
• Increase conversion rates, sending a strong signal to Amazon that the particular product listing is high value.
• Decrease return rates, that play a strong role in ranking listings.

If A+ content is successfully designed with direct indexing limitations, the combination of factors above will help your product perform better in Amazon search.

Best Practices for Optimizing A+ Content

Even if A+ Content is not fully indexed, you can still optimize it and ultimately get better performance. Be sure to:

1. Include Keywords Naturally

Incorporate relevant keywords into headings and paragraphs without overstuffing. Focus on secondary search terms that complement your main listing keywords.

2. Use High-Quality Images

Images with embedded text, such as feature highlights or benefits, can help communicate product value. While Amazon may not index the text in images, it helps customers convert.

3. Create Comparison Charts

Comparison charts showing your product versus similar items can reduce decision friction and highlight your product’s unique value.

4. Focus on Customer Benefits

Make sure your A+ Content tells a story about the product, explaining its benefits clearly. This improves engagement and can drive higher conversions.

5. Monitor Performance Metrics

Track metrics like traffic, conversions, and sales after publishing A+ Content. Use the insights to tweak and optimize your modules for maximum impact.

Why Amazon Indexes A+ Content Matters

Learning how indexing works helps sellers to focus their SEO strategy. Titles and A+ content are critical components to be indexed and rank in conversions during search—but A+ Content is, or has the potential to be, the enhancement of the overall customer experience. Listings that have strong A+ modules are more likely to garner engagement in some aspects involved in conversion, including: clicks, getting to cart and checkout. Listings with greater levels of commerce velocity often impact search rankings too.

Final Thoughts

While Amazon does not fully index all elements of A+ Content, creating well-optimized, visually appealing modules is essential for maximizing listing performance. Thoughtful A+ Content can increase conversions, reduce returns, and enhance the overall shopping experience—key factors that Amazon considers when ranking listings.

If you want help maximizing the impact of A+ Content on your Amazon listings, contact Amify by Cart.com. Our team of experts can help ensure your listings are fully optimized to drive traffic, conversions, and long-term growth.