What to Expect When Working with an Amazon PPC Agency

Running ads on Amazon has become more complex and competitive than ever. As CPCs rise and shoppers grow more selective, many brands are asking: Should we bring in a specialized Amazon PPC agency?

If you’re evaluating external help, this guide breaks down exactly what working with a top-tier Amazon PPC agency looks like—so you know what to expect in terms of workflow, deliverables, KPIs, and outcomes.

Perpetua is a tool that can help maximize your Amazon PPC sales.

Why Consider an Amazon PPC Agency?

Amazon PPC is no longer just “set it and forget it.” To drive real performance, brands need continuous optimization, data-driven decisions, and cross-campaign synergy between Sponsored Products, Sponsored Brands, and Sponsored Display.

An Amazon PPC agency can help you:

• Maximize ad ROI across ad types
• Reduce wasted spend with precise targeting
• Drive sales rank (BSR) improvement with paid + organic synergy
• Unlock advanced reporting through Amazon’s API or AMC (Amazon Marketing Cloud)

Let’s walk through what you’ll typically get when working with a specialized agency.

1. Discovery and Audit Phase

Keyphrase in subheading: Amazon PPC agency audit

A good agency doesn’t dive in blindly. Expect a full audit of your:

• Campaign structure and history
• Keyword performance (CTR, CVR, ACOS, TACOS)
• Negative keyword use
• Budget allocation across ASINs
• Organic ranking overlap

This phase lays the foundation for informed strategy, revealing where dollars are leaking and which ASINs are under-leveraged.

✅ Bonus Tip: Ask if they’ll benchmark your performance against category averages—this can guide expectations.

2. Campaign Planning & Keyword Strategy

Focus: Amazon PPC keyword research & structure

Your agency should build out a layered campaign structure using:

• Exact match for high-intent, bottom-funnel terms
• Broad/phrase for discovery and upper-funnel awareness
• ASIN targeting for competitive conquesting
• Retargeting via Sponsored Display

They’ll also prioritize long-tail keywords to lower CPCs and improve conversion. Tools like Helium 10, Jungle Scout, or Brand Analytics are commonly used here.

3. Weekly Optimizations & Reporting

Keyphrase in subheading: Amazon PPC agency workflow

What separates a decent agency from a great one is consistency.

Expect:

• Weekly bid adjustments and placement testing
• ASIN-level performance monitoring
• Negative keyword pruning
• Creative refreshes for Sponsored Brands

They’ll send detailed reports weekly or biweekly, often covering:

• Ad spend vs revenue
• ROAS / ACOS / TACOS
• Keyword performance trends
• Market share insights

Make sure they tailor reports to your business KPIs—not just vanity metrics.

4. Full-Funnel Synergy

Keyphrase: Amazon PPC strategy + organic

Top agencies don’t treat PPC in a silo.

They align paid strategy with:

• Listing optimization to improve conversion
• BSR acceleration through volume-based campaigns
• Organic rank lifts driven by paid velocity
• Seasonal and event-based campaigns (e.g., Prime Day)

By combining paid and organic efforts, you get better efficiency and compounding growth.

5. KPIs to Align On

Before signing a contract, align on what success looks like. Common KPIs include:

• ACOS under a defined target (e.g., 25%)
• Increased BSR in target category
• % of revenue from ad sales vs organic
• New-to-brand customer rate

The best Amazon PPC agencies will customize goals based on your margin structure, catalog maturity, and growth objectives.

What It’s Like Working With GoAmify as Your Amazon PPC Agency

At GoAmify, we go beyond basic campaign management. Our Amazon PPC agency services are built for scale, integrating creative, data, and strategy. From day one, our clients get:

• Dedicated account strategists
• Real-time dashboards and insights
• Direct access to our ad ops team
• A/B testing to refine and scale top-performing campaigns

We’ve helped brands cut wasted ad spend by 27% in the first 60 days, while lifting total revenue by over 40% YoY.

Is It Time to Work with an Amazon PPC Agency?

If your team is overwhelmed, stuck with rising ACOS, or unsure how to scale campaigns efficiently, hiring an Amazon PPC agency may be the smartest next step.

Outsourcing PPC allows your internal team to focus on brand building, supply chain, and long-term strategy—while specialists handle the performance grind.

Final Thoughts

Partnering with the right Amazon PPC agency can unlock faster growth, better ROI, and long-term competitive advantage. But not all agencies are built the same—look for transparency, strategic alignment, and experience across Amazon’s ad ecosystem.

👉 Ready to scale smarter with your ads? Contact GoAmify today for a free PPC audit.