Amazon Statistics: Key Data Every Seller Needs in 2025

For Amazon sellers, understanding marketplace statistics is vital to making reasonable business decisions. Whether it is customer behavior trends or marketplace statistics, using the right data can help you optimize your listings, advertising campaigns, sales, and overall revenue.

In this post, we will look at the latest Amazon statistics to help you understand the opportunities Amazon sellers present, plus trends and challenges in 2025.

Why are Amazon Statistics important for Sellers?

Amazon is still one of the world’s largest e-commerce marketplace, generating billions of sales every year. Understanding statistics helps sellers:

• Know the hottest selling product categories.
• Understand how shoppers are interacting with your listings and ads.
• Make follow-up decisions about pricing, inventory, and advertising plans.
• Get a better idea of what other sellers are doing and compare their performance to yours.

Knowing where to focus your efforts ensures you spend your time and budget wisely.

Amazon Statistics to Know for 2025

Below are some of the best Amazon statistics to keep in mind:

Size of the Amazon Marketplace

• Amazon has over 300 million active customer accounts around the world.
• There are over 2.5 million active sellers on Amazon.
• In 2024, Amazon generated over $600 billion in net sales, with the e-commerce portion representing a large portion.

Customer Trends

• 70% of all product related searches start on Amazon rather than search engines.
• Mobile shopping accounts for over 60% of purchases made on Amazon.
• Prime members spend on average 2.5 times more than non-Prime customers.

Advertising Insights

• Amazon Ads generated over $40 billion in revenue in 2024.
• Sponsored Products represented more than 75% of total ad revenue.
• Average conversion rates for Sponsored Products ads are typically around 9–10%, which is higher than most other digital advertising platforms.

Product Trends

• Electronics, Home & Kitchen, and Health & Beauty were all major categories.
• Seasonal spikes of selling, such as Prime Day or holiday shopping time, can account for 30% or more of annual sales for certain categories.

Seller Insights

• 35% of Amazon sellers are 3rd-party merchants who use Fulfillment by Amazon (FBA).
• About 50% of sellers reported using Amazon advertising to drive traffic and sales.
• Reviews and seller ratings still matter to shoppers, as over 80% take these into consideration before making their purchase.

How to Leverage Amazon Statistics

Data is only useful when you do something with it. Here are a few ways sellers can use Amazon Statistics as opportunities for growth:

1. Optimize Product Listings – Use insights into how search behavior around your category, plus the top categories, to revise your title, description, and keywords to help your product stand out.
2. Target Advertising – Focus advertising spend on the highest conversion categories, products, and keywords from statistics.
3. Inventory Planning – Plan seasonal fluctuations by looking at seller sales and pattern data from top categories.
4. Benchmark Performance – Compare your sales, reviews, and advertising spend compared to marketplace averages so you can identify gaps.

Conclusion

Staying up-to-date on Amazon statistics empowers sellers to make better decisions, optimize campaigns, and ultimately drive more sales. Having the most current data available about the marketplace can help you keep up with trends and, if needed, shift your strategy for improved performance.

If you want expert guidance on interpreting Amazon statistics and leveraging them to grow your business, reach out to Amify by Cart.com. Our team helps sellers turn data into actionable strategies to drive success on Amazon.