Mastering Amazon supply chain management for scalable growth

Managing the supply chain is one of the biggest challenges brands face when selling on Amazon. From inventory forecasting and FBA prep to fulfillment and returns, a single misstep can result in stockouts, Buy Box losses, or rising fees that eat into profitability. That’s why supply chain excellence is just as important as advertising, content, or SEO when it comes to marketplace success.

At Amify, in partnership with Cart.com, we help brands simplify and optimize their Amazon supply chain management—so you can grow faster while avoiding costly operational pitfalls.

Why Amazon supply chain management matters

Amazon’s marketplace is built on speed, reliability, and customer experience. Brands that can’t keep products in stock—or deliver them quickly—risk losing sales to competitors. Effective supply chain management impacts:

• Buy Box eligibility: Stockouts and delayed shipping reduce your chances of winning the Buy Box.
• Customer trust: Consistent product availability strengthens brand perception.
• Operational efficiency: Streamlined replenishment reduces storage fees and unexpected costs.
• Scalability: Well-managed logistics make it easier to expand into new SKUs, categories, or regions.

In short: if your supply chain can’t keep up with demand, your growth will stall.

Key challenges in the Amazon supply chain

Even established brands struggle with supply chain complexity on Amazon. Common hurdles include:

• Inventory forecasting: Predicting demand spikes (especially during peak seasons) is difficult without the right data.
• FBA prep and compliance: Mistakes with labeling, packaging, or shipment creation can result in costly delays.
• Multi-channel conflicts: Brands selling through both Amazon and direct-to-consumer channels often run into inventory allocation issues.
• Rising costs: FBA fees, long-term storage charges, and shipping surcharges can erode margins if not managed strategically.
• Returns and reverse logistics: Without the right system in place, returns processing can overwhelm internal teams and damage customer satisfaction.

How Amify and Cart.com optimize your Amazon supply chain

Our approach combines strategy, execution, and infrastructure to help brands overcome these challenges.

1. Forecasting and demand planning

We leverage advanced analytics to predict demand by SKU, season, and channel. This helps brands avoid both overstocking (which leads to high storage fees) and stockouts (which cause lost sales).

2. FBA support and compliance

Our team ensures your inventory meets Amazon’s strict FBA prep and labeling requirements. From carton compliance to pallet configuration, we reduce the risk of delays and chargebacks.

3. Multi-channel inventory management

Cart.com’s distributed order management (OMS) and warehouse management (WMS) systems give you a single view of inventory across Amazon, DTC, and retail channels—making it easier to allocate stock efficiently.

4. Freight and transportation

We manage inbound freight, last-mile delivery, and even freight forwarding for international expansion. With software-enabled rate shopping, you always get the most cost-effective shipping solution.

5. Returns and reverse logistics

Our integrated returns management helps brands process returns quickly while recovering as much value as possible. This creates a smoother customer experience and reduces operational strain.

The Amify advantage

Unlike traditional Amazon agencies that stop at advertising, Amify—powered by Cart.com—offers a complete solution that unifies marketing, marketplace management, and supply chain.

• Strategic consulting: Data-driven recommendations for replenishment, FBA vs. FBM strategy, and cost reduction.
• Execution at scale: Hands-on operational support across warehouses, transportation, and Amazon prep.
• Unified commerce visibility: Proprietary analytics connect supply chain data with ad spend and sales performance.
• Proven results: Our clients experience fewer stockouts, higher Buy Box win rates, and stronger profitability.

Final thoughts

Winning on Amazon requires more than just great ads or listings. Without a reliable supply chain, brands will always be chasing their tail—losing Buy Box share and customer trust.

By partnering with Amify and Cart.com, you gain a team that manages the entire lifecycle: from inventory planning and compliance to fulfillment and returns. That means more stability, more scalability, and more profitable growth.