Amazon Walmart Seller News: Key Updates You Need to Know

Staying on top of the latest Amazon Walmart seller news is critical for e-commerce brands looking to optimize sales, advertising, and overall marketplace performance. In this edition, we break down major updates, tools, and trends affecting sellers on both platforms—and share strategies to help your brand capitalize on them.

Amazon Updates for Sellers

1. Expanded Inventory Insights via Amazon DSP
Amazon recently upgraded its Demand-Side Platform (DSP), giving sellers access to detailed inventory insights for brand awareness campaigns. Brands can now programmatically target audiences across Amazon’s ecosystem, using machine learning to optimize ad placement and boost ROI.

Why it matters: Sellers can better anticipate product demand, reduce wasted ad spend, and reach audiences who are most likely to convert.

2. Amazon + Netflix Partnership
Amazon announced a partnership with Netflix, making inventory available via Amazon DSP. This opens new possibilities for brand awareness campaigns. Brands can reach audiences across streaming platforms more effectively. Read more about the partnership.

Actionable tip: Brands can run DSP campaigns that target highly engaged viewers with contextually relevant products, potentially driving both awareness and conversion.

3. Upcoming SiriusXM DSP Integration
Next week, SiriusXM will reveal a partnership with Amazon DSP. This will expand opportunities for brands to target listeners programmatically. Sellers should plan campaigns now to gain early access.

Why it matters: Audio advertising captures attention during commuting or multitasking. It complements video and display campaigns for a full-funnel approach. Learn more about SiriusXM advertising.

4. Enhanced Reporting Tools for Amazon Sellers
Amazon has upgraded reporting dashboards, offering more granular insights into ad performance and inventory trends. Sellers can identify underperforming SKUs, evaluate ad spend efficiency, and make data-driven inventory decisions.

Suggested read: Amazon Advertising Analytics provides a detailed breakdown of reporting tools and metrics.

Walmart Seller Updates

1. Improved Product Search Experience
Walmart has refined its search algorithm to boost product discoverability. Optimizing listings with relevant keywords, high-quality images, and enhanced content is now essential for ranking in search results.

Actionable tip: Conduct keyword research using Walmart’s SEO guidance for sellers to align your product titles and descriptions with what shoppers are searching for.

2. New Advertising Program Updates via Walmart Connect
Walmart Connect introduced targeting options that allow brands to segment audiences by demographics, shopping behavior, and past purchases. This precision improves ad ROI and campaign impact.

Why it matters: Sellers can now ensure their ads reach the right shoppers at the right time, maximizing the effectiveness of marketing spend.

3. Faster Inventory Notifications
Walmart enhanced its seller notification system, alerting brands when inventory is low or restock opportunities appear. Timely alerts help maintain stock levels, reduce lost sales, and preserve high seller ratings.

Pro tip: Combine inventory alerts with Walmart’s fulfillment analytics tools to proactively manage stock levels.

Key Takeaways for E-Commerce Brands

• Leverage Amazon DSP: Use inventory integrations, including Netflix and upcoming SiriusXM, for programmatic ad campaigns.
• Monitor Performance Metrics: Amazon and Walmart’s enhanced reporting tools help optimize ad spend, inventory allocation, and SKU performance.
• Optimize Listings for Search: SEO-friendly content and enhanced listings improve visibility, engagement, and conversion.
• Stay Agile: Marketplace features evolve quickly; proactive brands can capitalize on new inventory, ad options, and reporting tools before competitors.
• Diversify Channels: Use Amazon DSP, audio ads via SiriusXM, and search ads on Walmart Connect for a full-funnel marketing strategy.

Conclusion

Keeping up with Amazon Walmart seller news is essential for e-commerce brands seeking to stay ahead of competitors. With DSP integrations, premium advertising opportunities, and improved reporting dashboards, sellers can strategically enhance brand visibility, optimize campaigns, and drive sales.

For brands looking to leverage these updates efficiently, partnering with GoAmify provides the expertise, insights, and strategy needed to execute campaigns that deliver measurable results.