Amazon’s Brand Referral Bonus Program

News & Insights

Amazon’s Brand Referral Bonus Program

The Details on Amazon’s Brand Referral Bonus Program

In a recent announcement, Amazon.com presented a new program, Brand Referral Bonus program, that provides third-party sellers with a bonus of approximately 10% of product sales if they can push converting traffic to their Amazon listings from non-Amazon marketing campaigns.Amazon’s intentions of the program are to assist sellers in satisfying customers through increasing their growth, saving money, and developing the effectiveness of their non-Amazon endeavors.Selfishly, Amazon will also benefit from sellers driving qualified traffic to their Marketplace platform. Amazon highlighted three benefits of the Brand Referral Bonus program:

  • “Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon.
  • Save money by receiving bonuses that average 10 percent of sales from traffic you have driven to Amazon.
  • Improve advertising efficiency by receiving the same bonus for customer purchases of additional products from your brand up to 14 days after they click the ad.”

As you accumulate more traffic, you will provide your brand with more opportunities to earn the bonus through the program, which is given to you as a credit on your referral fees.

Amify’s Perspective:

We view this program as a positive for our clients and brands. Many brands already use off-Amazon advertising to drive traffic to Amazon when on-platform CPCs are high. This change will allow brands to lower the acquisition cost from off-Amazon advertising by effectively reducing the Amazon referral fee from 15% to 5% on ad-attributable sales.

More Resources And Articles

Concerned about managing future inventory needs on Amazon? Start with these four critical demand planning areas to ensure success.

Four Areas to Focus Amazon Demand Planning Efforts

Learn how to establish a pricing strategy on Amazon that drives sales and maximizes profit margins.

Create a Winning Amazon Pricing Strategy

Accurate inventory forecasting for your Amazon inventory is incredibly valuable. Here are strategies to strengthen your inventory management.

Understanding and Implementing Amazon Inventory Forecasting Strategies

Learn how to maximize your brand's reach and profitability by targeting those most likely to buy with Amazon Sponsored Display audiences.

Put Amazon Sponsored Display Audiences to Work for Your Brand

Learning how to use A/B testing effectively for better product listings and higher conversions on Amazon can increase your visibility.

Build Better Amazon Listings with A/B Testing

Boost sales with proven optimization strategies for your Amazon listings that lead to more visibility and generate higher conversions.

Optimize Your Amazon Listings for Growth

Stop struggling with high Amazon advertising costs? These six tactics can help your brand reduce your Amazon PPC costs and increase ROI.

6 Ways to Reduce Amazon PPC Costs

If you're an Amazon seller looking for ways to stand out from the competition, learn how rebranding your products can help grow visibility and sales.

An Amazon Seller’s Guide to Rebranding

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)