News & Insights
Amify Makes a Strong Showing at 2022 MarCom Awards
Amify, the groundbreaking Amazon agency, recently extended its track record of providing award-winning optimization services for sellers on the dominant e-commerce platform. Four of Amify’s partners received a MarCom Award in the 2022 competition thanks to an outstanding Amazon presence, created in collaboration with the agency’s experts.
“We’re thrilled that the creativity and skills of our team contributed to these client wins,” said Sam Bowman, Amify’s vice president of marketing. “Success on Amazon is hard to achieve, and the recognition from MarCom is yet another endorsement of our comprehensive approach. Amify pioneered the Amazon-as-a-Service model, and we’re proud that our clients can reap the benefits of our 10-plus years of experience.”
Leading the way among the award recipients were Medicine Mama’s Apothecary and Blenders Eyewear, which each earned a Platinum Award as two of the most outstanding entries in the competition. Platinum Winners are spotlighted for their excellence in terms of quality, creativity, and resourcefulness, and represent the highest award given by the organization.
Medicine Mama’s Apothecary offers natural and organic skincare and personal care products that moisturize, soothe and nourish from head to toe. Created in a California kitchen in 1988, the company today consists of two brands: Sweet Bee Magic, a pure, natural skincare line, and Vmagic, a 100 percent natural feminine care line. Both product lines are made with pure, certified organic ingredients with active raw materials to create the highest quality natural products possible.
Blenders Eyewear produces a wide range of men’s and women’s sunglasses and snow goggles. Driven by a company-wide motto of “live life in forward motion,” the products are predicated upon a bold aesthetic that emphasizes progressive colors aimed at an active lifestyle and demographic. As a result, Blenders is currently one of America’s fastest-growing sunglasses brands.
Amify client Because Market also received a Gold Award in the international competition. The Gold Award is presented to marketing efforts that the judges found exceeded the high standards of the industry.
The Because brand got its start when the founders’ sought to help their grandparents and then realized others could also benefit from getting cheaper, high-quality bladder control products delivered to their front door every month. The company’s products contain fewer chemicals than other brands and use materials sourced from the U.S.
Finally, MobyFox added an Honorable Mention certificate to Amify’s strong 2022 showing by meeting the expectations of the discerning judges.
MobyFox creates unique, high-quality, officially licensed smartwatch bands and exclusive Watch Faces for the Apple Watch. High-quality silicone, state-of-the-art printing, the easy-to-use Watch Face App and a large selection of beloved brands allow its customers to showcase their style.
“The fact that every one of our four submissions earned recognition, two of them claiming a top spot, speaks to the consistency of our team’s work and the effectiveness of our data-driven insights into shopper expectations,” added Bowman.
The 2022 international creative competition for marketing and communication professionals featured more than 6,000 entries from throughout the United States, Canada, and 43 other countries.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.
MarCom is one of the oldest, largest, and most-respected creative competitions in the world and is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 27-year-old international organization consisting of several thousand creative professionals. Winning a MarCom Award is highly sought-after, peer recognition from the creative industry.
Amify delivers turnkey, award-winning services to help brands launch, manage and continually optimize their Amazon channel strategy. As the first Amazon-as-a-Service provider, we serve as an outsourced Amazon team, which helps companies own their brand on the world’s largest e-commerce platform. Responsible for more than $200M of goods sold on Amazon, the Amify team brings vast expertise to sellers, from branding and advertising to data analytics and business operations. From our high-performing, beautiful Storefronts to our optimized forecasting and logistics, our mission is to make it painless for clients to win on Amazon.