Prime Day Checklist for Amazon Sellers: Your 2025 Guide

Prime Day has become one of the most important events of the year for e-commerce, and this Prime Day checklist for Amazon sellers is your essential guide to winning. With the 2025 event extending to four days, preparation is more critical than ever.

Entering its 11th year, Prime Day 2025 is shaping up to be the biggest opportunity yet for Amazon sellers. Now extended to a four-day event in mid-July, Prime Day continues to shatter sales records. Independent sellers last year sold more than 200 million items during the Prime Day event.

But here’s the reality: Prime Day success doesn’t happen by accident. Brands that win on Prime Day are those who invest early in Amazon Listing Optimization, align operations with demand surges, and leverage Amazon Brand Management when millions of shoppers flood the platform.

This tactical Prime Day checklist for Amazon sellers is designed to help you prepare. We’ll cover from product selection and listing readiness to advertising and fulfillment, so your brand doesn’t just participate in Prime Day, but dominates it.

1. Laying the groundwork for Prime Day success

Before you launch campaigns or discount products, set a planned foundation:

✅ Set clear goals and KPIs

Are you aiming to:

• Move excess inventory?
• Acquire new-to-brand customers?
• Drive category dominance?

Your goals will determine everything from which products to feature to how aggressively you price your deals. Define success and tie it to measurable Key Performance Indicators (KPIs) like Return On Ad Spend (ROAS), new customer acquisition cost, or inventory turnover.

✅ Audit historical sales data

Review previous Prime Day, Black Friday and Cyber Monday (BFCM), and promotional events. Identify:

• Top-converting products
• Seasonally high-interest products
• Low-margin items to avoid discounting

Your past performance is your best predictor of future success. Look for patterns in customer behavior, product performance, and traffic sources.

✅ Prioritize high-impact products

Balance your catalog:

• Promote high-margin or top-rated products to boost profits
• Bundle or discount slow-moving products to improve cash flow and storage space

✅ Finalize inventory & forecast demand

Work backward from Amazon’s FBA recommendation to ensure top products are in-stock and inbound.

• Build buffer stock for high-demand items
• Set automatic reorder triggers
• Consider backup FBM strategies in case of FBA delays

✅ Lock in your budget

Allocate your spend wisely:

• Increased advertising spend
• Additional inventory purchases/fulfillment costs
• Potential customer service scaling

2. Optimize product listings for conversion and visibility

Your product listing is often the only interaction customers have before making a purchase decision. Treat it like your digital storefront.

✅ Use Prime Day-optimized keywords

Incorporate high-volume search terms related to Prime Day and evergreen category keywords across titles, bullet points, backend search terms, and A+ Content. Think about how shoppers behave during major sales events—they’re often searching for “Prime Day deals”, “July sale,” or “summer savings.”

✅ Write bullet points that actually sell

Customers skim. Use short, punchy copy that focuses on:

• Emotional triggers
• Unique selling points
• Prime Day urgency (“Limited-time deal”)

✅ Update A+ Content & your Amazon Storefront

Use comparison charts, lifestyle visuals, and feature callouts to increase dwell time and conversion. Don’t forget to create a Prime Day version of your Amazon Store. Use the scheduling feature to publish Prime Day-specific content and the Featured Deals widget to highlight your promotions.

✅ Prioritize mobile optimization

With the majority of Prime Day browsing happening on mobile devices, your listings must look sharp and load quickly on smartphones and tablets.

3. Build demand before the rush

✅ Execute a strategic Amazon Ads launch

• Sponsored Brands: Launch 14–21 days ahead
• Sponsored Products: Ramp spend 7–10 days ahead
• Amazon DSP: Start 6 weeks out to retarget and prospect

✅ Generate external traffic sources

• Influencer Partnerships
• Social Media Teasers
• Email Campaigns

Early traffic boosts relevance signals and drives organic rank, a key for Prime Day visibility.

4. Master Amazon Brand Management for Prime Day

✅ Build Your Amazon Storefront

Group products into collections like “Limited-Time Bundles” or “Staff Picks.”

✅ Win and keep the Buy Box

Maintain competitive prices, high seller metrics, and avoid stockouts.

✅ Safeguard your brand reputation

Focus on generating positive reviews, monitor mentions, and prepare support scripts.

5. Prepare operations for scale and speed

✅ Monitor inventory in real-time ✅ Choose the right fulfillment model ✅ Prepare your customer service team ✅ Double-check everything

6. Drive more sales with smart tactics

✅ Bundle to boost AOV ✅ Clear out old inventory ✅ Plan post-event promotions

Why professional Amazon Brand Management matters

Prime Day’s complexity makes professional Amazon Brand Management a smart investment. Experts understand Amazon’s evolving platform and avoid costly missteps.

With the right mix of Amazon Listing Optimization, proactive marketing, airtight operations, and expert Amazon Brand Management, your brand can outperform the competition.

Want to dominate Prime Day 2025? Contact the us here.