How To Get the Most Out of the Amazon Sponsored Display Audiences

News & Insights
It takes shoppers approximately 6-7 days to decide on a purchase due to the countless options and other factors that play into purchase journey, with only 4% of shoppers buying a product after their first search. In order to avoid losing customers during the decision-making process, Amazon created a solution called the Sponsored Display Audiences. This tool allows sellers to remarket to interested shoppers and engage with customers in a more targeted way.
At the end of 2020, Amazon revealed the Amazon Sponsored Display Audiences to give brands even more tools and strategies to win business on the platform. The Amazon Sponsored Display Audiences, available on both the Amazon Advertising API and the advertising console, allows brands to:
The various capabilities offered through the Amazon Sponsored Display Audiences include:
Since the Sponsored Display Audiences tool is new and Amazon’s advertising landscape and rules change constantly, utilizing it effectively can be a difficult and time-consuming task. To get more details and go more in-depth on the features and benefits of the Sponsored Display Audiences, check out our blog, “Succeeding with Amazon’s Sponsored Display Audiences”.If you are interested in learning more about how to effectively strategize on Amazon in general, you can talk to one of our Amazon experts here.
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