How to Take Advantage of the Honeymoon Period

News & Insights

How to Take Advantage of the Honeymoon Period

Did you know that when a new product or brand is launched, Amazon provides them with a “honeymoon” period where the brand is given an unfair organic rank? This honeymoon period can be extremely valuable with the right content, advertising strategy, and ratings and reviews plan.

Here are three tips to focus on during the honeymoon period:

  1. Aim small: It’s tempting to go after high volume search terms, but we suggest starting smaller, gaining traction, and expanding.
  • Target more precisely based on product benefits/attributes and focus on getting better reviews
  • Gain “Amazon Choice” badges and begin to appear on higher volume searches in the Amazon Choice module
  • Start selling enough units per week for long-tail search terms to rank organically and then move further up the funnel

2. Find the right surroundings: Find search results with a good combination of:

  • Lazy Advertisers: You can find opportunities that larger brands miss. Longer tail keywords will typically have lower bids because they compete against broad match and auto campaigns, not manual campaigns.
  • Poor Content: No A+ content, just product shots for images, no videos, no brand posts, etc.
  • Bad reviews: Products with bad reviews that are highlighted prominently on the PDP
  • Find terms with distinct formats/branding: Sprays vs. Creams, Big Brand vs. Boutique Brand

3. Monitor and Pivot:

  • Track organic rank at least daily, hourly is ideal, using 3rd party tools
  • Be ready to pivot advertising, but give your efforts a chance to work
  • Playing whack-a-mole without statistically significant data sets to analyze will leave you with page 2 ranks and depleted ad budgets

                  If you want to find more ways to take advantage of the honeymoon period, check out our webinar, “How to Harness the Power of the Amazon “Honeymoon” Period for New Product Launches.”

Want to learn more about how your brand can maximize the Amazon honeymoon period? Let’s Talk.

More Resources And Articles

What brands need to know about Amazon Prime checkout

Author: Peter Curac-Dahl

Oct 6, 2025

How to analyze an Amazon search term report for better ad performance

Author: Peter Curac-Dahl

Sep 30, 2025

A guide to Amazon advertising features for brand growth

Author: Peter Curac-Dahl

Sep 30, 2025

Selling Beauty Products on Amazon: Trends & Strategies for 2025

Author: Jameel Sumra

Sep 29, 2025

Amazon Wholesale Explained: How to Source, Sell, and Profit with FBA

Author: Jameel Sumra

Sep 25, 2025

Amazon Seller Central management: How Amify helps brands

Author: Peter Curac-Dahl

Sep 25, 2025

Manage Large Amazon Catalogs: SEO Structure and Advertising Strategies That Work

Author: Jameel Sumra

Sep 23, 2025

Amazon Influencer Program Explained: Setup, Approval & Strategy

Author: Jameel Sumra

Sep 19, 2025

Contact Us

Learn more about how we can help your Amazon business succeed!

This field is for validation purposes and should be left unchanged.
Agree(Required)
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form