How to Take Advantage of the Honeymoon Period

News & Insights

How to Take Advantage of the Honeymoon Period

Did you know that when a new product or brand is launched, Amazon provides them with a “honeymoon” period where the brand is given an unfair organic rank? This honeymoon period can be extremely valuable with the right content, advertising strategy, and ratings and reviews plan.

Here are three tips to focus on during the honeymoon period:

  1. Aim small: It’s tempting to go after high volume search terms, but we suggest starting smaller, gaining traction, and expanding.
  • Target more precisely based on product benefits/attributes and focus on getting better reviews
  • Gain “Amazon Choice” badges and begin to appear on higher volume searches in the Amazon Choice module
  • Start selling enough units per week for long-tail search terms to rank organically and then move further up the funnel

2. Find the right surroundings: Find search results with a good combination of:

  • Lazy Advertisers: You can find opportunities that larger brands miss. Longer tail keywords will typically have lower bids because they compete against broad match and auto campaigns, not manual campaigns.
  • Poor Content: No A+ content, just product shots for images, no videos, no brand posts, etc.
  • Bad reviews: Products with bad reviews that are highlighted prominently on the PDP
  • Find terms with distinct formats/branding: Sprays vs. Creams, Big Brand vs. Boutique Brand

3. Monitor and Pivot:

  • Track organic rank at least daily, hourly is ideal, using 3rd party tools
  • Be ready to pivot advertising, but give your efforts a chance to work
  • Playing whack-a-mole without statistically significant data sets to analyze will leave you with page 2 ranks and depleted ad budgets

                  If you want to find more ways to take advantage of the honeymoon period, check out our webinar, “How to Harness the Power of the Amazon “Honeymoon” Period for New Product Launches.”

Want to learn more about how your brand can maximize the Amazon honeymoon period? Let’s Talk.

More Resources And Articles

Concerned about managing future inventory needs on Amazon? Start with these four critical demand planning areas to ensure success.

Four Areas to Focus Amazon Demand Planning Efforts

Learn how to establish a pricing strategy on Amazon that drives sales and maximizes profit margins.

Create a Winning Amazon Pricing Strategy

Accurate inventory forecasting for your Amazon inventory is incredibly valuable. Here are strategies to strengthen your inventory management.

Understanding and Implementing Amazon Inventory Forecasting Strategies

Learn how to maximize your brand's reach and profitability by targeting those most likely to buy with Amazon Sponsored Display audiences.

Put Amazon Sponsored Display Audiences to Work for Your Brand

Learning how to use A/B testing effectively for better product listings and higher conversions on Amazon can increase your visibility.

Build Better Amazon Listings with A/B Testing

Boost sales with proven optimization strategies for your Amazon listings that lead to more visibility and generate higher conversions.

Optimize Your Amazon Listings for Growth

Stop struggling with high Amazon advertising costs? These six tactics can help your brand reduce your Amazon PPC costs and increase ROI.

6 Ways to Reduce Amazon PPC Costs

If you're an Amazon seller looking for ways to stand out from the competition, learn how rebranding your products can help grow visibility and sales.

An Amazon Seller’s Guide to Rebranding

Contact Us

Learn more about how we can help your Amazon business succeed!