How to Utilize Amazon’s Manage Your Customer Engagement Tool

News & Insights

How to Utilize Amazon’s Manage Your Customer Engagement Tool

Are you looking to drive brand loyalty, retention, and engagement with your Amazon customers? Amazon has recently announced the “Manage Your Customer Engagement Tool” to help brands drive engagement with existing users and strengthen customer relationships via email within Amazon’s ecosystem. Brands will be allowed to email customers that follow their brand via the follow button on their Brand Storefront. Manage Your Customer Engagement Tool Overview:This tool allows sellers to enhance loyal relationships with customers, increase the visibility of the latest products, and market directly to those who follow your brand on Amazon. “For the first time ever, take advantage of email marketing to help strengthen the customer-brand relationship and provide inspiration driven shopping experiences.” -Amazon Who is Eligible:Registered brands with an Amazon Stores page with followers can utilize the Manage Your Customer Engagement tool. Eligibility can be checked on the Amazon Brand Registry page for those who are not already registered.  

How to Create an Email Campaign Using the Manage Your Customer Engagement Tool: 1) Upload your logo: The image must be in a horizontal layout, along with having either a white, black, or transparent background 2) Add a product: The product must have been made available on Amazon to purchase within the last six months 3) Include a supporting image: Upload an image that includes the product’s benefits 4) Schedule the campaign: Plan the time in which you would like your campaign to send  Amazon will review the campaigns in order to determine if they meet all requirements and take a minimum of 72 hours for image assets to be reviewed.We believe this can be a good way for brands to drive 1:1 relationships and repeat purchases within the Amazon ecosystem.

Want to learn more about how your brand can utilize the Manage Your Customer Engagement Tool? Let’s Talk.

More Resources And Articles

Discover key ecommerce marketing strategies to elevate your Amazon business, enhance brand visibility, and boost sales.

Build Your Amazon Brand with Ecommerce Marketing Fundamentals

Explore how Google Ads can grow your Amazon sales by increasing product awareness and driving targeted traffic to your listings.

Drive Amazon Revenue with Google Ads

Learn how to choose an Amazon partner that brings valuable experience to the pursuit of your brand's growth goals.

Achieve Success with an Amazon Partner

Discover how to navigate an ASIN suspension on Amazon, understand why they occur, and learn the steps to reinstate your product listings.

Don’t Allow an ASIN Suspension to Derail Your Amazon Sales

Harness the power of Amazon Follow to boost your brand's success, create lasting customer relationships, & build up your brand loyalty.

Build Brand Loyalty with Amazon Follow

Product compliance on Amazon is very important so build an approach that will help you avoid the consequences of non-compliance.

Product Compliance is the First Step to Winning on Amazon

Navigate the complexities of profit margin on Amazon with our comprehensive guide to one of the most important metrics for any seller.

Strengthen your Approach to Profit Margin on Amazon

Amazon reported their quarterly earnings and gave an update on the trends they are seeing.

What Does Amazon’s Q3 2023 Earnings Report Mean for Ecommerce Brands

Contact Us

Learn more about how we can help your Amazon business succeed!

Agree(Required)
Hidden
Hidden
Hidden
Hidden
Hidden