How to Utilize Amazon’s Manage Your Customer Engagement Tool

News & Insights

How to Utilize Amazon’s Manage Your Customer Engagement Tool

Are you looking to drive brand loyalty, retention, and engagement with your Amazon customers? Amazon has recently announced the “Manage Your Customer Engagement Tool” to help brands drive engagement with existing users and strengthen customer relationships via email within Amazon’s ecosystem. Brands will be allowed to email customers that follow their brand via the follow button on their Brand Storefront. Manage Your Customer Engagement Tool Overview:This tool allows sellers to enhance loyal relationships with customers, increase the visibility of the latest products, and market directly to those who follow your brand on Amazon. “For the first time ever, take advantage of email marketing to help strengthen the customer-brand relationship and provide inspiration driven shopping experiences.” -Amazon Who is Eligible:Registered brands with an Amazon Stores page with followers can utilize the Manage Your Customer Engagement tool. Eligibility can be checked on the Amazon Brand Registry page for those who are not already registered.  

How to Create an Email Campaign Using the Manage Your Customer Engagement Tool: 1) Upload your logo: The image must be in a horizontal layout, along with having either a white, black, or transparent background 2) Add a product: The product must have been made available on Amazon to purchase within the last six months 3) Include a supporting image: Upload an image that includes the product’s benefits 4) Schedule the campaign: Plan the time in which you would like your campaign to send  Amazon will review the campaigns in order to determine if they meet all requirements and take a minimum of 72 hours for image assets to be reviewed.We believe this can be a good way for brands to drive 1:1 relationships and repeat purchases within the Amazon ecosystem.

Want to learn more about how your brand can utilize the Manage Your Customer Engagement Tool? Let’s Talk.

More Resources And Articles

Discover effective inventory management strategies to prevent excess stock, avoid Amazon's long-term storage fees, & optimize profitability.

Inventory Strategies to Avoid Amazon’s Long-Term Storage Fees

Explore the nuances of Amazon and Google SEO and to boost visibility and success on the most dominant ecommerce platforms.

Amazon and Google Algorithms Require a Tailored Approach to SEO

Discover how optimizing your supply chain can boost your profit margins on Amazon, thanks to strategic planning, efficient management, and leaner operations.

A Leaner Supply Chain Can Lead to Bigger Profits on Amazon

Explore how setting Specific, Measurable, Achievable, Relevant and Time-bound goals can pave the way to success for Amazon sellers.

Setting Amazon SMART Goals for the New Year

Uncover the most effective strategies to manage seasonal fluctuations in demand, reduce supply chain stress, and grow your Amazon business.

Ease the Supply Chain Stress of Seasonal Demand

Explore the risks that excess inventory poses to Amazon sellers and the strategic solutions that can overcome them.

Don’t Let Excess Inventory Hinder Amazon Success

Discover how supply chain compliance can help you overcome Amazon's regulatory challenges and ensure seamless operations.

Supply Chain Compliance is Vital to Navigating Amazon’s Regulatory Hurdles

Explore how Amazon is leveraging Artificial Intelligence to combat fraudulent reviews and enhance trust and reliability on its platform.

AI is Amazon’s Newest Weapon Against Fraudulent Reviews

Contact Us

Learn more about how we can help your Amazon business succeed!