Increase Loyalty with Amazon’s “Manage Your Customer Engagement Tool”

Our Work

Increase Loyalty with Amazon’s “Manage Your Customer Engagement Tool”

What is Amazon’s Manage Your Customer Engagement Tool?

Amazon’s Manage Your Customer Engagement Tool allows sellers to directly market to Amazon customers who follow your brand via email marketing campaigns, along with building brand loyalty with customers and increasing visibility of your new products. Due to the strict Amazon guidelines regarding communication with customers, sending out marketing or promotional messaging has been prohibited. In the past, customers would receive product updates, launches, or notifications about special sales for brands they followed, but these updates were being sent by Amazon, not the brand. However, the Manage Your Customer Engagement Tool has opened new opportunities for sellers to reach out to their customers themselves in order to increase engagement, retention, and loyalty. These email campaigns are created to make your products stand out, allowing sellers to include product imagery and their logo in the emails.

Who is Eligible?

In order for sellers to utilize Amazon’s Manage Your Customer Engagement Tool, they must be enrolled in Brand Registry, have an active Amazon Store, and have followers on your Amazon Store. If your Amazon Store is struggling to gain followers, Amazon recommends utilizing another one of their tools called Amazon Posts, which allows brands to share product and lifestyle images on their feed. This feed can be accessed by customers through the “posts” tab on your Storefront. By sharing content and updates on your feed, customers will be more likely to follow your brand.

How to Set Up the Manage Your Customer Engagement Tool

The process to set up your email campaign requires five key factors:

  1. You must upload your brand logo in a 3:1 horizontal layout.

2. The listing should be a new item to your marketplace since the Manage Your Customer Engagement Tool is designed to promote the latest products.3. Select a high-quality supporting image that displays the product’s benefits.4. Schedule the time you want your email campaign to send out.5. Gain approval from Amazon within 72 hours of you completing the previous four steps. Sellers will also be able to access key performance metrics from their email campaigns, including open rates and total clicks. If you are interested in learning more about Amazon’s Manage Your Customer Engagement Tool and more about how to win on Amazon, Lets Talk.

More Resources And Articles

Discover key ecommerce marketing strategies to elevate your Amazon business, enhance brand visibility, and boost sales.

Build Your Amazon Brand with Ecommerce Marketing Fundamentals

Explore how Google Ads can grow your Amazon sales by increasing product awareness and driving targeted traffic to your listings.

Drive Amazon Revenue with Google Ads

Learn how to choose an Amazon partner that brings valuable experience to the pursuit of your brand's growth goals.

Achieve Success with an Amazon Partner

Discover how to navigate an ASIN suspension on Amazon, understand why they occur, and learn the steps to reinstate your product listings.

Don’t Allow an ASIN Suspension to Derail Your Amazon Sales

Harness the power of Amazon Follow to boost your brand's success, create lasting customer relationships, & build up your brand loyalty.

Build Brand Loyalty with Amazon Follow

Product compliance on Amazon is very important so build an approach that will help you avoid the consequences of non-compliance.

Product Compliance is the First Step to Winning on Amazon

Navigate the complexities of profit margin on Amazon with our comprehensive guide to one of the most important metrics for any seller.

Strengthen your Approach to Profit Margin on Amazon

Amazon reported their quarterly earnings and gave an update on the trends they are seeing.

What Does Amazon’s Q3 2023 Earnings Report Mean for Ecommerce Brands

Contact Us

Learn more about how we can help your Amazon business succeed!