What gets measured gets managed: Why marketplace analytics matter more than ever

As brands scale across ecommerce marketplaces, the ability to make data-driven decisions can be the difference between stagnation and sustained growth. But with fragmented reporting tools and siloed data from each platform, achieving clarity is harder than ever. That’s why marketplace analytics—especially unified, real-time analytics—are no longer a luxury. They’re a requirement.

Amify’s marketplace services, powered by Amify, are built around this principle. By providing unified reporting across channels, we help brands move faster, spend smarter, and optimize their marketplace performance.

Marketplace success depends on real-time visibility

Most brands start out manually pulling reports from Amazon, Walmart, and other marketplaces. But as SKU counts grow and marketing efforts expand, this approach becomes unmanageable. Without centralized analytics, it’s hard to:

• Identify underperforming SKUs
• Track ad spend and ROAS across channels
• Spot fulfillment issues or stockouts in time
• Understand how organic and paid performance interact

That lack of visibility leads to missed opportunities, wasted spend, and poor customer experiences.

Unified reporting creates smarter, faster decision-making

Amify solves this challenge with unified marketplace analytics. Our platform pulls performance data from 150+ channels into a single dashboard, giving brands instant access to key metrics across sales, advertising, fulfillment, inventory, and profitability.

With this centralized view, brands can:

• Compare marketplace performance side-by-side
• Drill into ASIN- or SKU-level performance
• Track ad attribution and performance in real time
• Monitor Buy Box win rates, fees, and margins

This level of transparency is essential for growth-stage brands with complex operations and lean teams.

Our experts turn analytics into outcomes

Even the best dashboards can fall flat without the right team behind them. Amify’s performance and analytics experts act as an extension of your team—interpreting the data, identifying actionable insights, and guiding your strategy.

From optimizing your product catalog and pricing to adjusting your ad spend or fulfillment strategy, our team helps translate marketplace metrics into bottom-line results.

Predict, plan, and grow with confidence

Marketplace performance doesn’t have to be reactive. With Amify’s analytics framework, brands gain predictive insights—like demand forecasting, profit modeling, and product scoring—that help them plan ahead and grow with greater confidence.

In fast-moving ecommerce environments, agility is everything. Real-time analytics give you the edge you need to adapt quickly and scale intelligently.

Take the guesswork out of marketplace growth

If you’re struggling to make sense of your marketplace performance data—or don’t have time to manage it—Amify can help. Our unified analytics and expert services deliver the clarity and direction you need to drive profitable growth across every channel.

Let’s turn your marketplace data into action. Talk to our team to learn more.