Voice search is quickly gaining popularity as a preferred way for consumers to shop online. With this emerging trend, Amazon sellers must now be aware of how optimizing product listings can help their products land higher in the voice search rankings.
From understanding best practices to avoiding pitfalls, staying informed will enable small business owners and e-commerce leaders to create optimized Amazon product listings that yield outstanding results with voice search. Read on to learn more about what you need to know about optimizing your Amazon product listing for voice search.
Voice Search and its Growing Popularity
With voice search, users can easily search the internet without even having to type or touch a screen. This accessibility has been a game changer for many, especially those with difficulty typing or navigating their devices. In fact, experts predict that voice search will only continue to grow in popularity, with the technology becoming more advanced and refined. As we move towards a more seamless and integrated digital experience, voice search is poised to play an increasingly important role in our lives.
If you’re a seller on Amazon, optimizing your listings for voice search could give you a serious advantage over your competitors. By incorporating natural, conversational language that matches the way people typically speak, you can help your listings rank higher in voice search results. But it’s not just about the keywords you use – you also need to consider factors like user experience, mobile optimization, and the accuracy of your product data. Optimizing your Amazon listings for voice search can seem daunting, with so many factors to consider.
Build a strong foundation for voice search
So where should Amazon sellers begin? First, make sure you’re using natural language and the conversational style previously mentioned to mirror how people typically speak to voice assistants. Also, keep your product descriptions concise and focused, highlighting the most relevant information. But remember to pay careful attention to long-tail keywords, as voice search queries tend to be more conversational and specific. And finally, ensure your listings and Amazon Storefront is mobile-friendly and easy to navigate.
It’s also essential that businesses and marketers adapt their content creation strategies. Creating content that is optimized for voice search requires a combination of technical skills and creative thinking. In addition to emphasizing the use of natural language and aiming to answer potential questions that your audience might ask, it’s important to consider the context in which these queries are being made.
Consider specific situations and scenarios where people might use voice search when creating content. For example, some customers may use voice search to research products before making a purchase. They might ask, “Alexa, what’s the best coffee maker on Amazon?” or “Hey, Google, what are the top-rated wireless headphones on Amazon?” Others may rely on voice search primarily to reorder a product quickly and easily. In many cases, voice search is the preferred method for shoppers seeking additional accessibility due to a disability or because they are otherwise engaged in tasks like driving or cooking and unable to complete a traditional search.
Regardless, keeping these reasons in mind can help you determine the types of customers you are targeting with your voice search optimization and make it simpler to develop content that is more discoverable and better suited for the ever-growing world of voice search.
Modify keyword research for voice search
As voice search grows, Amazon sellers must adapt their keyword research and selection strategies to remain competitive on the platform. The massive role of conversational language in this area of Search Engine Optimization (SEO) means that long-tail keywords are even more critical. This includes incorporating phrases like “best for” or “recommended for” to adopt a more natural approach.
Voice search is also often used for local search queries. Amazon sellers should incorporate location-specific keywords in their listings where relevant. Understand that searching for “best pizza in New York City” will yield different results than searching for “best pizza in Los Angeles.”
To identify the most commonly used keywords for your product, start by searching for phrases related to your business or industry, and take note of the words that consistently appear in the results. Then, utilize those keywords naturally in your content, and don’t forget to include phrases that mimic how people typically speak during voice searches. You should also use the powerful Brand Analytics reports in Amazon’s Brand Registry dashboards.
Optimize Amazon product descriptions and titles for voice
Product descriptions and titles focused on customer benefits tend to perform better in voice searches. Therefore it’s crucial to highlight the features and benefits of the product in clear, concise language to make it easy for the voice assistant to understand.
Also, even though voice search assistants are designed to understand natural language, using correct grammar and punctuation in product descriptions and titles is still important. This will help ensure that the product listing is clearly understood by both the voice assistant and the customer.
Much like any other SEO effort, the goal is to improve visibility and ensure customers can find your products. So don’t forget to include the brand name and relevant item details such as model name or color when optimizing for voice search. Also, avoid overly technical or complex terms in product descriptions and titles.
Common Pitfalls to Avoid When Optimizing For Voice Search
However, there are several common pitfalls that they need to avoid to truly succeed in this space. For instance, relying solely on technical SEO is insufficient to rank for voice search queries. Instead, businesses must create conversational content that answers users’ questions. Using infrequent or uncommon language can make it difficult for voice assistants to understand queries and may lead to irrelevant search results. Similarly, keyword stuffing or using generic phrases provides little value to your listings.
Additionally, failing to consider the context and intent behind the search query can lead to irrelevant results, which can hurt your ranking and reputation. You want to avoid mismatches between what the user expects to find and what the product listing offers by staying updated with the latest voice search trends and focusing on the user intent behind searches.
Most importantly, optimizing for voice search is an ongoing process that requires continuous testing and optimization. Failing to track results, assess consumer feedback, and adjust strategies can lead to wasted resources and ineffective campaigns.
The team at Amify speaks your language
Hopefully your company will soon be ready to unlock the powerful potential of voice search optimization. If you have any questions regarding voice search optimization for Amazon sellers or would like assistance with optimizing your product listings, Amify can help.
Reach out today for a free consultation with our Amazon experts to see how our proven process can lead to consistent results for your business.