Stop burning your budget: How marketplace advertising experts drive better ROAS

When it comes to marketplace advertising, many brands assume they can achieve strong results with basic tactics—setting a budget, targeting a few keywords, and letting the platform’s automation take over. But without deep expertise and constant optimization, these efforts often lead to wasted spend and underwhelming performance.

For growth-focused brands working with experienced marketplace advertising experts isn’t a luxury—it’s a strategic necessity. At Amify, we help brands transform ad spend into real revenue by combining expert strategy with hands-on execution.

Why DIY marketplace ads often fall short

Marketplace platforms like Amazon Ads and Walmart Connect offer robust self-service tools. But powerful tools don’t equal guaranteed performance. Many brands burn budget in ways they don’t even realize:

• Inefficient targeting: Relying on broad keywords or ineffective audience segments
• Lack of bid strategy: Overspending on low-converting terms or underbidding on high-value ones
• Poor attribution understanding: Misreading what’s actually driving sales
• Underutilized ad formats: Missing opportunities with sponsored video, display ads, or brand stores

Even small missteps in targeting, bidding, and content can have an outsized impact—especially in competitive categories where cost-per-clicks are high and margins are thin.

How Amify’s marketplace experts drive stronger ROAS

Amify’s marketplace services team takes a data-first, performance-driven approach to marketplace advertising. Our experts go far beyond campaign setup to maximize return on every dollar spent.

Here’s how we do it:

Strategic media planning tailored to your catalog

We start with a product-first mindset, using your catalog performance and customer behavior to build a custom advertising plan. We prioritize high-potential ASINs or SKUs, adjust bids based on profitability, and ladder promotions and paid media for maximum lift.

Advanced keyword and audience targeting

Through in-depth keyword research and behavioral insights, we ensure your campaigns are highly relevant and conversion-ready. For example, we focus spend on long-tail search terms where competition is lower but buyer intent is high, and we layer in behavioral signals for more precise audience targeting.

Cross-functional alignment with creative and content

Strong marketplace ads don’t operate in a vacuum. Our team ensures your ads drive to optimized listings, A+ content, and branded experiences that convert. We also test and refine creative assets (images, video, headlines) for improved ad performance.

Real-time optimization and hands-on management

We don’t set campaigns and forget them. Amify’s team actively monitors performance, adjusts bids, reallocates budgets, and tests ad formats weekly—if not daily. Our marketplace specialists identify what’s working, where spend is wasted, and how to improve ROAS in real time.

Transparent reporting and insights

We provide detailed, actionable reporting on ad performance, spend efficiency, and ROI, giving brands confidence in where their budget is going—and how it’s working. Our insights help brands align marketplace advertising with overall business goals.

The proof is in the performance

Brands that outsource marketplace ad management to experienced teams like Amify’s see:

• Higher ROAS through optimized targeting and bid strategies
• Lower wasted spend on underperforming keywords or products
• Increased sales velocity from better alignment between ads and listings
• Greater confidence in advertising investment

And the results compound. Stronger ad performance drives more traffic, improves organic rankings, and supports long-term growth on competitive marketplaces.

Partnering with Amify for marketplace ad success

Marketplace advertising is too complex—and too expensive—to treat as a side project. Amify’s team brings years of marketplace experience, platform-specific expertise, and a relentless focus on performance to every ad campaign we manage.

If your brand is struggling with marketplace ad performance or unsure where your budget is going, it might be time to bring in the experts. Learn more about Amify’s marketplace services and how we help brands win on Amazon and beyond.