The Guide to Amazon’s Sponsored Display Audiences

News & Insights

The Guide to Amazon’s Sponsored Display Audiences

On average, it takes shoppers nearly a week to decide on what product to buy. However, many choose to not make a purchase in the end due to forgetting or being indecisive. The big question is, how do sellers decrease the number of customers they lose during the purchase journey?Amazon’s self-service display targeting solution, Sponsored Display Audiences, is the answer to this problem. Here is a guide on how this campaign enables you to reach more relevant shoppers and boost conversions:

Benefits of Amazon Sponsored Display Audiences

Amazon recently released the Sponsored Display Audiences in order to provide brands with the ability to:

  • Launch new products more effectively
  • Reach and engage new customers
  • Re-engage with shoppers throughout the purchase journey
  • Scale an advertising campaign for new and established products quickly
  • Reduce advertising waste

Features of Amazon Sponsored Display Audiences

Amazon Sponsored Display Audiences has various capabilities and tools to help you gain brand recognition, increase product awareness, reach new shoppers, re-engage potential customers and more:

  • Views Remarketing: Convert More Potential Customers
  • Audience Controls: Target More Effectively and Reach More Shoppers
  • Engage at Scale: Run Large Advertising Campaigns on Any Budget
  • Customizable Creative: Convince Customers with Ads That Delight
  • Automated Deals and Savings Badging: Reach More Shoppers and Boost Click-Through Rates
  • Retail Aware: Maximize Advertising Campaign Efficiency

Making the Most of Sponsored Display Audiences

Amazon Sponsored Display Audiences offers brands another powerful tool to enhance advertising campaigns, expand the marketing funnel and drive greater revenue and profits. For Amazon sellers and vendors, Sponsored Display Audiences should be used alongside Sponsored Brands, Sponsored Products and Sponsored Display product targeting. The benefits are too great to pass on. If you are interested in engaging more relevant shoppers and boosting conversions, check out the full guide here. If you are committed to enhancing your brand and learning more about the tips and strategies that Amify has to offer, reach out here.

More Resources And Articles

Discover key ecommerce marketing strategies to elevate your Amazon business, enhance brand visibility, and boost sales.

Build Your Amazon Brand with Ecommerce Marketing Fundamentals

Explore how Google Ads can grow your Amazon sales by increasing product awareness and driving targeted traffic to your listings.

Drive Amazon Revenue with Google Ads

Learn how to choose an Amazon partner that brings valuable experience to the pursuit of your brand's growth goals.

Achieve Success with an Amazon Partner

Discover how to navigate an ASIN suspension on Amazon, understand why they occur, and learn the steps to reinstate your product listings.

Don’t Allow an ASIN Suspension to Derail Your Amazon Sales

Harness the power of Amazon Follow to boost your brand's success, create lasting customer relationships, & build up your brand loyalty.

Build Brand Loyalty with Amazon Follow

Product compliance on Amazon is very important so build an approach that will help you avoid the consequences of non-compliance.

Product Compliance is the First Step to Winning on Amazon

Navigate the complexities of profit margin on Amazon with our comprehensive guide to one of the most important metrics for any seller.

Strengthen your Approach to Profit Margin on Amazon

Amazon reported their quarterly earnings and gave an update on the trends they are seeing.

What Does Amazon’s Q3 2023 Earnings Report Mean for Ecommerce Brands

Contact Us

Learn more about how we can help your Amazon business succeed!