News & Insights
WEBINAR RECORDING: Amazon Fundamentals Every Brand Leader Should Know
Understand the Fundamental Concepts of the Amazon Channel to Grow Your Brand.
Did you know that eCommerce market share went from 15% of retail in 2019 to 28% in Q2 2020?With Amazon making up over 40% of US eCommerce, the channel has become even more critical as Brands work to deliver forecasts for this year and beyond.In this webinar, Sean Lee, Amify’s Chief Marketing Officer, will break down the Amazon strategy fundamentals all Brand leaders should know to master the channel.You’ll receive the same content he delivered to the executive team of a fortune 50 CPG company earlier this month.
What you’ll learn about Amazon:
1. Why Amazon matters – The big picture and macro trends.
2. The three most-common Amazon G2M models and how to decide which one is right for your long-term goals.
3. Understanding the frequently referenced “Amazon Flywheel.”
4. The basics for creating a winning Amazon Content & Advertising strategy.
You’ll walk away with the fundamentals to take a fresh look at your Brand’s Amazon strategy to make sure it will help fuel your growth.PresentersSean Lee – Chief Marketing Officer – Former P&G brand leader, founder of Zevo Insect, and former personal care industry eCommerce executive.Have an Amazon challenge you’d like to discuss? Let’s talk.