WEBINAR RECORDING: Amazon Fundamentals Every Brand Leader Should Know

News & Insights

WEBINAR RECORDING: Amazon Fundamentals Every Brand Leader Should Know

Understand the Fundamental Concepts of the Amazon Channel to Grow Your Brand.

Did you know that eCommerce market share went from 15% of retail in 2019 to 28% in Q2 2020?With Amazon making up over 40% of US eCommerce, the channel has become even more critical as Brands work to deliver forecasts for this year and beyond.In this webinar, Sean Lee, Amify’s Chief Marketing Officer, will break down the Amazon strategy fundamentals all Brand leaders should know to master the channel.You’ll receive the same content he delivered to the executive team of a fortune 50 CPG company earlier this month.

What you’ll learn about Amazon:

1. Why Amazon matters – The big picture and macro trends.

2. The three most-common Amazon G2M models and how to decide which one is right for your long-term goals.

3. Understanding the frequently referenced “Amazon Flywheel.”

4. The basics for creating a winning Amazon Content & Advertising strategy.

You’ll walk away with the fundamentals to take a fresh look at your Brand’s Amazon strategy to make sure it will help fuel your growth.PresentersSean Lee – Chief Marketing Officer – Former P&G brand leader, founder of Zevo Insect, and former personal care industry eCommerce executive.Have an Amazon challenge you’d like to discuss? Let’s talk.

More Resources And Articles

Discover effective inventory management strategies to prevent excess stock, avoid Amazon's long-term storage fees, & optimize profitability.

Inventory Strategies to Avoid Amazon’s Long-Term Storage Fees

Explore the nuances of Amazon and Google SEO and to boost visibility and success on the most dominant ecommerce platforms.

Amazon and Google Algorithms Require a Tailored Approach to SEO

Discover how optimizing your supply chain can boost your profit margins on Amazon, thanks to strategic planning, efficient management, and leaner operations.

A Leaner Supply Chain Can Lead to Bigger Profits on Amazon

Explore how setting Specific, Measurable, Achievable, Relevant and Time-bound goals can pave the way to success for Amazon sellers.

Setting Amazon SMART Goals for the New Year

Uncover the most effective strategies to manage seasonal fluctuations in demand, reduce supply chain stress, and grow your Amazon business.

Ease the Supply Chain Stress of Seasonal Demand

Explore the risks that excess inventory poses to Amazon sellers and the strategic solutions that can overcome them.

Don’t Let Excess Inventory Hinder Amazon Success

Discover how supply chain compliance can help you overcome Amazon's regulatory challenges and ensure seamless operations.

Supply Chain Compliance is Vital to Navigating Amazon’s Regulatory Hurdles

Explore how Amazon is leveraging Artificial Intelligence to combat fraudulent reviews and enhance trust and reliability on its platform.

AI is Amazon’s Newest Weapon Against Fraudulent Reviews

Contact Us

Learn more about how we can help your Amazon business succeed!