News & Insights
Measure What Matters: Amazon Reporting & KPIs
Amazon’s aggressive focus on expanding and enhancing its suite of advertising options over the last several years has helped solidify the company’s position as a full-funnel advertising player.Amazon is making more advertising and product page data available to brands. With more data available, it begs the question, “What should my brand be measuring and tracking?”We’ll cover the Amazon KPIs and reports you should be tracking to drive growth.
What you’ll learn:
1. What metrics you should be tracking and why.2. Why you should think about TACOS instead of ACOS.3. Why metrics like organic rank and page conversion rates should be tracked as part of your advertising measurement.4. Tips and tools to streamline reporting.You’ll walk away with the knowledge to track what matters on Amazon and use that data to drive explosive growth!We’ll also save time to answer your brand-specific Q&As.Presenters:Brian MacDonald – Chief Strategy Officer – Former SVP of strategy and performance advertising at Omnicom, a global creative agency.Sean Lee – Chief Marketing Officer – Former P&G brand manager, founder of Zevo Insect, and former personal care industry eCommerce executive.Nate Ellis – VP, Advertising & Strategy – Former eCommerce leader at HOMAGE and VP of Marketing at CPG brand O2 Recovery
More Resources And Articles
Four Areas to Focus Amazon Demand Planning Efforts
Create a Winning Amazon Pricing Strategy
Understanding and Implementing Amazon Inventory Forecasting Strategies
Put Amazon Sponsored Display Audiences to Work for Your Brand
Build Better Amazon Listings with A/B Testing
Optimize Your Amazon Listings for Growth
6 Ways to Reduce Amazon PPC Costs
An Amazon Seller’s Guide to Rebranding
Learn more about how we can help your Amazon business succeed!
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